Use case · Customer research
Ask customerswhat they really need.
Four open and closed questions show you what customers use your offer for, how satisfied they are and what would make it better.
Put the goal into words. Add perspectives and timing right below.
Follow-ups only with permission: the e-mail question is optional.
Example / Understand customers better
Four questions, one page.
- The purpose
- Collect experiences, satisfaction and ideas.
- Use
- What do you use our offer for?
- Idea
- What would make it better for you?
Your small trial run
From three details to a start note.
Insert the example or write your own details. Everything stays in this open preview only.
Local working example · nothing is saved or sent. Please don't enter personal data.
Three details. Your form.
Draft · not yet put together
- The purpose
- Still open
- Use
- Still open
- Idea
- Still open
How to start
Ask, collect, analyze.
The template has no hidden points and no downstream promises. It collects answers you analyze yourself.
- 01First
Pick one question
The purposeCollect experiences, satisfaction and ideas.
What do you want to decide in the end? Cut every question that doesn't help with that.
You get → Product feedback - 02Then
Adapt the template
UseWhat do you use our offer for?
Tailor answer options and tone to your customers.
You get → Market research - 03After that
Analyze
IdeaWhat would make it better for you?
Read responses under Dialogs and export as CSV for deeper analysis.
You get → Prepare interviews
From the explanation to the experience
Hear the customer voice yourself.
The public experience “The customer voice” from the Peak Forms catalog shows how rating, follow-up and finish work together.
View the customer voice (German)
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Peak Forms / Your next step
Decide with real answers.
Start with the research template and ask your customers this week.
Start Peak Forms for free
From product to service.
What would make it better for you?
Frequently asked questions
How many responses do I need?
For patterns in open answers a few are often enough. For reliable shares you need more; the sample size calculator under Tools helps.
Can I ask anonymously?
Yes. The template creates no contacts as long as nobody gives an e-mail.
Does AI help with the analysis?
An AI summary of responses is not yet generally available in Peak Forms.