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Peak Forms

Peak Forms · Reports

See where your form loses people.

Peak Forms counts views, starts and completions and shows the question after which people stopped. So you know what to improve first.

The numbers come from real responses only. Test runs and spam don't count.

One report

30 days of an inquiry form.

The overview only calculates rates where the basis is sound. Where it is missing, no estimated value is shown.

Example viewInquiry form · 30 days
Starts
120
Submitted
84 · completion rate 70%
Qualified
31 of 84
Median time
2 min 10 sec
Top drop-off
After “Budget range”

Metrics from the Peak Forms report

Fictional numbers for illustration. They are neither customer results nor benchmarks.

What you see

Four questions the numbers answer.

  • How many complete?

    Submitted responses relative to starts in the chosen period.

  • Where do people stop?

    Drop-offs after the last answered question, per version of the form the person saw.

  • How many fit?

    The share of responses that reached a result with the decision “qualified”.

  • How long does it take?

    The median completion time of real submissions, plus last week compared with the week before.

How to use the report

Measure first, then change one thing.

  1. Publish the form

    The report starts with the first real response. Test runs from the preview are not included.

  2. Find the biggest drop-off

    Under Optimize, forms with the most starts are on top, with their most frequent drop-off point.

  3. Improve on purpose

    Change that one question, publish a new version and compare the next period.

Frequently asked questions

Do my test responses count?

No. Responses from the preview are marked as tests, and submissions recognized as spam are excluded as well.

What happens when I change the form?

Each publish is its own version. Drop-offs are attributed to the version the person actually saw.

Are there benchmarks for my rate?

No. Peak Forms compares you with your own history, not with made-up industry values.

Peak Forms

Improve what you can measure.

Publish your first form and see where it gets stuck after the first responses.