Peak Proof · Guide
Customer voices that
truly convince.
A guide to testimonials and case studies: the right questions, honest editing and a clean release. With a question plan and a worksheet to take along.
Which customer voice are you missing right now?
2 questions in the plan. First question: Which specific success just happened that you can refer to?
The guide at a glance
Real. Specific. Released.
Which specific success just happened that you can refer to?
Which question brings an answer people believe?
Good customer voices come from a focused question at the right moment, not from asking for praise. This guide helps you phrase the question, edit the answer honestly and record the release properly.
From reading to doing
Your questions. For your next request.
Prepare the next request.
2 questions selected
- Which specific success just happened that you can refer to?
Ask shortly after the success, not months later.
- What is different for the customer today compared to before?
An open question brings their own words instead of polite praise.
What makes a
convincing customer voice.
Praise alone convinces little. A voice convinces through a specific occasion, the customer's own words and an origin that can be checked.
Which specific success just happened that you can refer to?
Ask shortly after the success, not months later.
Specific occasionWhat was it about, and when?
Own wordsExact stays exact, edited text is marked.
Clear releaseFor which channel, with or without the name.
The playbook
How an answer becomes evidence.
Question, answer,
release.
Ask → Review → Use
- 01
The moment first. Then the question.
You ask while the success is fresh and stay with one question.
ExampleProject with sample company Northlight completed
Request with one question the same day. - 02
Specific, not praise.
If the answer is too general, ask once more. If you shorten it, the statement is marked as edited.
Shorten an answer honestly
Follow up: what exactly changed?Everything was great, thanks! - 03
Use only what is released.
Check the consent for channel, name and image. Peak Proof only allows public placements with matching consent.
Check before usingIs the channel released?
Website yes · name no · image no.
Your quality check
Is your customer voice ready?
Tick what you have checked. Your selection stays in this view only.
0 of 4 points checked
What this article is based on.
A guide with made-up sample sentences. The request link, the truth check (exact, edited, summarised) and consent per channel exist in Peak Proof. No customers, quotes or results are shown and no effect is promised.
- Editorial demo
Editorial example with made-up sample data. The no-account request link, seven ways to ask, consent per channel, revocation, the library, the truth check and Proof Packs exist in Peak Proof today; background reminders are partly available, imports from CRM and e-mail are planned.
The right question becomes evidence.
Send your next request in Peak Proof and give every answer its origin and release.
Frequently asked questions
Who is the guide for?
For anyone who wants to back claims on the website, in sales or in offers.
Do I need data?
Your own claims and a list of your customers are enough to start.
Are there more guides?
More guides will follow. The academy and the templates are available already.