Campaign performance · Planned
Which campaign brings revenue,not just clicks.
With Peak UTM you build campaign links to a fixed standard. Whether a campaign then brings orders or jobs is what Peak Analytics is meant to show: campaign by campaign, with revenue instead of reach. That is planned and not built; campaign and UTM data are not a Peak Analytics source today.
Put the goal into words. Add perspectives and timing right below.
Planned, not available. Campaign and attribution evaluations are specified and not built. Peak UTM exists; it is not connected as a Peak Analytics data source. Examples are fictional.
Campaign tag from Peak UTM on orders / Campaign × month, count and sum / Weaker campaign as a „Check“ task
The link is clean, the effect stays open.
- Toko
- „Did the autumn newsletter bring more orders than the social campaign?“ → Weaker campaign as a „Check“ task
- Agency
- „Which campaign brought the most inquiries that turned into jobs?“ → Quarter comparison in a shared snapshot
- Today
- „How much discount did we give per channel in the promotion month?“ → Promotion month as CSV for marketing
Your question
Did the autumn newsletter bring more orders than the social campaign?
Peak UTM makes sure every campaign is tagged the same way. Which of them leads to orders needs a connection between campaign tag and order, and that is planned. The example runs only in this browser window; the evaluation it describes is planned.
Local working example · nothing is saved or sent. Please don't enter personal data.
Three details. One clear evaluation question.
Draft · not yet put together
- Pertanyaan
- Still open
- Data basis
- Still open
- Next step
- Still open
The planned campaign evaluation
Recognise the campaign, assign revenue, shift budget.
The assignment is the planned part. Finding, task and shared snapshot already exist in the preview.
- 01Step 1
Recognise the campaign on the order
Toko„Did the autumn newsletter bring more orders than the social campaign?“ → Weaker campaign as a „Check“ task
Peak Analytics is meant to read the campaign tag from Peak UTM on orders and inquiries, instead of assigning campaigns by hand.
Campaign tag from Peak UTM on orders - 02Step 2
Revenue per campaign
Agency„Which campaign brought the most inquiries that turned into jobs?“ → Quarter comparison in a shared snapshot
Each campaign and month is meant to show count and sum of orders, separately per currency and with refunds, so a promotion doesn't look better than it is.
Campaign × month, count and sum - 03Step 3
The budget question as a task
Today„How much discount did we give per channel in the promotion month?“ → Promotion month as CSV for marketing
A campaign with lots of effort and little revenue is meant to show up as a finding you hand on as a task in Peak Work with „Check“.
Weaker campaign as a „Check“ task
What already exists today
The Peak Analytics preview already exists.
This page describes a planned capability. In the preview today: pivot evaluations over orders, receipts, tasks, goals and files, the largest value with its share, „Check“ as a task, CSV export and sharing a released snapshot. The planned part is meant to build on that. Peak UTM builds campaign links. Campaign and attribution evaluations in Peak Analytics are planned.
Look at Peak UTMPeak Analytics / Your next step
Measure campaigns by revenue.
See how the planned campaign evaluation is meant to connect Peak UTM and your orders.
See the planned campaign evaluation
Measure campaigns by revenue.
„How much discount did we give per channel in the promotion month?“ → Promotion month as CSV for marketing
Frequently asked questions
Can I use this in Peak Analytics yet?
No. This capability is planned and not built yet; there is no launch date. Available today is the Peak Analytics preview: pivot evaluations over orders, receipts, tasks, goals and files with CSV export and sharing.
Does Peak Analytics read data from Peak UTM?
Not yet. Peak UTM builds campaign links to a standard; it is not connected as a Peak Analytics data source.
Is there attribution or cost per campaign?
No. Attribution is planned; Peak Analytics reads no ad spend or clicks.
What does the preview show today?
Orders by channel, month, discounts and new or returning customer: the result, not the campaign.