Customer acquisition · Preview
New customers by channel and month,straight from your orders.
Growth means new customers arrive, not just that revenue goes up. Peak Analytics tells new from returning customers in your orders and shows them by channel and month. You see which channel really brings new customers, and turn the finding into a task.
Put the goal into words. Add perspectives and timing right below.
Preview. Orders come from Peak Profit with channel, month and new or returning customer; mixed currencies are never added up. Try it in demo mode with the fictional shop „Nordwind Travel Goods“.
Orders / Channel × new/returning, count / Top acquisition channel with share in a shared snapshot
A good month can be made of regulars only.
- Channels
- „Which channel brings us the most new customers?“ → Top acquisition channel with share in a shared snapshot
- Trend
- „Have fewer new customers arrived since spring than last year?“ → Decline as a „Check“ task for marketing
- Marketplaces
- „On which marketplace do new customers spend more?“ → CSV for planning with the team
Your question
Which channel brings us the most new customers?
Is revenue rising because new customers arrive or because existing ones buy more? The monthly report preset „orders from new and returning customers“ separates the two, and with channel as rows you see where the new ones come from. The example runs only in this browser window and reads no data from your workspace.
Local working example · nothing is saved or sent. Please don't enter personal data.
Three details. One clear evaluation question.
Draft · not yet put together
- Soru
- Still open
- Data basis
- Still open
- Next step
- Still open
How to find your acquisition channels
Open the preset, add channel, act.
A pivot has rows, columns and a measure. This question takes two looks at the same orders.
- 01Step 1
New versus returning per month
Channels„Which channel brings us the most new customers?“ → Top acquisition channel with share in a shared snapshot
Open the monthly report preset: month as rows, new or returning customer as columns, number of orders as the measure. You see whether new customers are growing or shrinking.
Orders - 02Step 2
Channel as rows
Trend„Have fewer new customers arrived since spring than last year?“ → Decline as a „Check“ task for marketing
Swap month for channel and pick the period. Now each channel shows how many orders came from new and from existing customers, as a count or as a sum.
Channel × new/returning, count - 03Step 3
Hand on the finding
Marketplaces„On which marketplace do new customers spend more?“ → CSV for planning with the team
Peak Analytics shows the largest value with its share of the total. „Check“ turns a channel that stands out into a task in Peak Work, or you share the snapshot by link.
Top acquisition channel with share in a shared snapshot
Available in the preview
Question, pivot and task exist today.
In the Peak Analytics preview you evaluate orders, receipts, tasks, goals and files as a pivot: rows, columns, measure, day to year. The largest value shows with its share of the total, „Check“ turns it into a task, and you share a released snapshot by link or export it as CSV. Tasks from Peak Work are one of the five Peak Analytics sources, and „Check“ turns a finding into a task of its own there, with a link back to the evaluation.
Look at Peak WorkPeak Analytics / Your next step
Know where new customers come from.
Open the preset in demo mode with the fictional shop and look at new and returning customers by channel.
See new and returning customers in an example
Know where new customers come from.
„On which marketplace do new customers spend more?“ → CSV for planning with the team
Frequently asked questions
Is Peak Analytics finished?
Peak Analytics is available as a preview. What this page describes as available exists in the preview; examples with company names and numbers are fictional.
How does Peak Analytics know who is new?
Orders from Peak Profit are marked as new or returning customer. Peak Analytics counts or sums them by channel, marketplace, country and month.
Can I see which campaign brought a customer?
No. The channel is the order's sales channel. Campaign and attribution evaluations are planned.
Can I see cost per new customer?
No. Peak Analytics reads no ad spend. The LTV to CAC calculator shows how acquisition cost and customer value relate.
Can I try it without my own data?
Yes, in demo mode with the fictional shop „Nordwind Travel Goods“.