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PlannedThis capability is planned and not available yet. Examples are fictional; available today are pivot evaluations, CSV export and sharing.

Experiment analytics · Planned

A test only counts
if its rules are fixed in advance.

Experiment analytics is planned to evaluate only experiments that were set up validly: assignment rule, primary measure, counter-measure and stop rule are fixed before the start and not changed afterwards. Evaluation only happens once the stop rule applies. It does not exist yet. A before-and-after comparison in a pivot is not an experiment, and this page doesn't sell it as one.

Today: read the analytics basics

Planned, not available. Peak Analytics does not assign variants. In the preview you compare measures across periods, without any claim about causes.

EXAMPLE / PLANNED

A test only counts
if its rules are fixed in advance.

Peak Analytics / Experiment analyticsFICTIONAL

01 / Example value

Which change would you like to test properly?

02 / What Peak Analytics is meant to showDoes free shipping above a minimum order bring more revenue?

Assignment: random per visitor, fixed in advance · Counter-measure: refunds per order · Stop: after six weeks, however it looks

Change the example value. The finding follows the value.
Fictional example · no real data

One question. Two evaluations.
A test only counts
if its rules are fixed in advance.
Compare both evaluations below ↓

Two sample questions

Which change would you like to test properly?

Which number must not get worse in the process?

4/ 10Hofmann Delicatessen (fictional)
Look closer firstEXAMPLE EVALUATION
Does free shipping above a minimum order bring more revenue?
Then

Does a shorter enquiry page bring more suitable enquiries?

Assignment: random per visitor, fixed in advance · Counter-measure: refunds per order · Stop: after six weeks, however it looks

10/ 10Lindgrün Agency (fictional)
Straight to a taskEXAMPLE EVALUATION
Does a shorter enquiry page bring more suitable enquiries?

Assignment: random per visit, fixed in advance · Counter-measure: enquiries without a budget · Stop: after 200 enquiries per variant

Honest about the status

What this page promises and what it does not.

01 / What is settled today

Planned, not available

This capability is specified and not built yet. There is no date and no separate price.

Peak Analytics / Example evaluationsFICTIONAL
  1. 4/10
    Does free shipping above a minimum order bring more revenue?Assignment: random per visitor, fixed in advance · Counter-measure: refunds per order · Stop: after six weeks, however it looks
  2. 10/10
    Does a shorter enquiry page bring more suitable enquiries?Assignment: random per visit, fixed in advance · Counter-measure: enquiries without a budget · Stop: after 200 enquiries per variant

02 / Your control

Fictional examples

Businesses and numbers on this page are made up and marked as examples. None of it is a measurement or a customer result.

4 / 1010 / 10

Compare both evaluations and their reasons.

03 / The clear limit

What works today

Peak Analytics is available as a preview: pivot evaluations over orders, receipts, tasks, goals and files, CSV export and sharing.

End of exampleNothing saved

Your next step

Good experiments start with the basics.

The analytics basics explain what a measure, a comparison and a correlation can and cannot tell you. That is the toolkit for every test.

Today: read the analytics basics
Experiment analytics · PlannedDoes free shipping above a minimum order bring more revenue?

Planned, not available. Peak Analytics does not assign variants. In the preview you compare measures across periods, without any claim about causes.

Frequently asked questions

Can I use this in Peak Analytics yet?

No. This capability is planned and not built yet; there is no launch date. Available today is the Peak Analytics preview: pivot evaluations over orders, receipts, tasks, goals and files with CSV export and sharing.

What makes an experiment valid?

An assignment rule fixed in advance, a primary measure, a counter-measure that must not get worse and a stop rule. Without them Peak Analytics is meant not to evaluate.

Can I do a before-and-after comparison today?

Yes, in a pivot with a time grid. But that is not an experiment and says nothing about whether your change was the cause.

Does Peak Analytics split visitors into variants?

No. Peak Analytics does not assign variants.