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Guide · A/B testing

Reading A/B tests right.
One fair decision.

This guide shows how to compare two variants of a page with Peak Experiments. You decide beforehand what counts and only decide once there is enough data.

One question, one metric?

2 questions in the plan. First question: One question, one metric?

Read the guide
Aplikacje
Pages and Experiments
Variants
Two
Rule
Set beforehand

A/B testing

Decide Split

Working example · Step 1

One question, one metric?

Note your answer in one sentence.
Three steps. In this order.
Decide · PEAK ATLAS / R03
The starting point

Three steps. In this order.

This guide shows how to compare two variants of a page with Peak Experiments. You decide beforehand what counts and only decide once there is enough data. Each step says what you do, in which app and how you know it is done.

Context → question → next step

From reading to doing

Your plan. Shaped to your funnel.

Local working template
One question, one metric?
Your selection.
Your next step.
Your worksheet

Plan your next funnel.

2 questions selected

  1. One question, one metric?

    Note your answer in one sentence.

  2. Split the visits?

    What applies to you?

Local worksheet · no product action
One question, up close

What matters
most.

Each step says what you do, in which app and how you know it is done.

Editorial working example
01 / Step 1

One question, one metric?

Note your answer in one sentence.

A

AplikacjePages and Experiments

B

VariantsTwo

C

RuleSet beforehand

The playbook

Three steps. In this order.

One learning path. Three perspectives.
From knowing to the next step

Reading A/B tests right.
One fair decision.

Decide → Split → Decide

  1. 01

    One question, one metric

    For example: does the new heading bring more requests?

    How you recognise it

    A hypothesis

  2. 02

    Split the visits

    Peak Experiments splits visits between both variants.

    How you recognise it

    A running test

  3. 03

    Read the result

    Only decide with enough data and record the result.

    How you recognise it

    A decision

Your quality check

Is your funnel ready?

Tick what you have checked. Your selection stays in this view only.

00/ 03your checkpoints

0 of 3 points checked

Is your funnel ready?
Sources & context

What this article is based on.

Editorial example with made-up sample data, no study and no customer case. This works in Peak One today: you plan the funnel in the Funnel Planner and build its stations with Peak Pages, Forms, Booking, Offer and CRM.

  • Checked evidence

    Exact website routes of Peak Funnel; checked by tests/products/funnel-b2b.test.ts.

    src/routes (website) · Peak Funnel page registry and Funnel signup link · checked 2026-10-27
  • Checked evidence

    Live: Funnel Planner and the building blocks Pages, Forms, Booking, Offer, CRM, Automations, UTM, Experiments, API & MCP. The Funnel Studio (canvas, agent, mobile builder) is built but not released.

    Peak-Admin/peak-one main · Funnel Planner (app/w/[scope]/apps/funnel), Funnel Studio release flag FUNNEL_STUDIO_RELEASE (off), docs/prd/peak-funnel-planner-prd.md · checked 2026-10-27
  • Editorial demo

    Local editorial example with made-up sample data. No submission, no persistence, no network write, no customer result.

The next step

Plan your next funnel.

In the Funnel Planner you work through goal, stations and numbers and then build each station in Peak One.

Frequently asked questions

Is this available in Peak One today?

Yes. What this page describes works in Peak One today.

Does this page store my entries?

No. Examples and calculators run in your browser only. Nothing is stored or sent to Peak.