Peak Offer
Offer structure
내 서비스가 누구를 위한 것인지, 어떤 문제를 해결하는지, 결과가 무엇으로 만들어지는지 정리하세요. Offer에서 가치, 범위, 조건, 기존 근거를 모은 뒤 대화, 웹사이트, 캠페인으로 이어 가세요.
Building the offer
Four steps to a considered service offer
Start with the target customer and problem. The result is a considered service offer that gives sales and marketing a common foundation.
Describe the buying situation
Who is this offer for, which problem is urgent and what does that person already use?
Clarify the outcome and scope
Describe what you deliver, how it is produced and what falls outside the agreed scope. Add the terms.
Separate assumptions from evidence
Record existing feedback and market signals. Check which statement they actually support and which assumption is still untested.
Test it in conversation
Use the same draft in sales and marketing. Real objections and customer reactions reveal where more work is needed.
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Describe your service, audience and price. Watch your offer take shape.
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Website workshop
For Growing consulting businesses
A collaborative workshop, a clear page structure and an actionable plan.
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Continue with it in Peak One.
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- 나만의 초안
- 무엇을 공개할지는 직접 결정합니다
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