Guide · A/B testing

Reading A/B tests right.
One fair decision.

This guide shows how to compare two variants of a page with Peak Experiments. You decide beforehand what counts and only decide once there is enough data.

One question, one metric?

2 questions in the plan. First question: One question, one metric?

Read the guide

Приложения: Pages and Experiments
Variants: Two
Rule: Set beforehand

A/B testing

Decide Split

Working example · Step 1

One question, one metric?

Note your answer in one sentence.

Three steps. In this order.

Decide · PEAK ATLAS / R03

The starting point

Three steps. In this order.

This guide shows how to compare two variants of a page with Peak Experiments. You decide beforehand what counts and only decide once there is enough data. Each step says what you do, in which app and how you know it is done.

Context → question → next step

From reading to doing

Your plan. Shaped to your funnel.

Local working template

One question, one metric?

Your selection.
Your next step.

Step 1One question, one metric?Note your answer in one sentence.Step 2Split the visits?What applies to you?Step 3Read the result?What is your next step?

Your worksheet

Plan your next funnel.

2 questions selected

One question, one metric?
Note your answer in one sentence.
Split the visits?
What applies to you?

Local worksheet · no product action

One question, up close

What matters
most.

Each step says what you do, in which app and how you know it is done.

Editorial working example

01 / Step 1

One question, one metric?

Note your answer in one sentence.

ПриложенияPages and Experiments

VariantsTwo

RuleSet beforehand

The playbook

Three steps. In this order.

One learning path. Three perspectives.

From knowing to the next step

Reading A/B tests right.
One fair decision.

Decide → Split → Decide

01
One question, one metric
For example: does the new heading bring more requests?
How you recognise it
A hypothesis
02
Split the visits
Peak Experiments splits visits between both variants.
How you recognise it
A running test
03
Read the result
Only decide with enough data and record the result.
How you recognise it
A decision

Your quality check

Is your funnel ready?

Tick what you have checked. Your selection stays in this view only.

00/ 03your checkpoints

0 of 3 points checked

Goal of the funnel written in one sentenceStations and handovers decidedConsent and privacy checked

Sources & context

What this article is based on.

Editorial example with made-up sample data, no study and no customer case. This works in Peak One today: you plan the funnel in the Funnel Planner and build its stations with Peak Pages, Forms, Booking, Offer and CRM.

Checked evidence
Exact website routes of Peak Funnel; checked by tests/products/funnel-b2b.test.ts.
src/routes (website) · Peak Funnel page registry and Funnel signup link · checked 2026-10-27
Checked evidence
Live: Funnel Planner and the building blocks Pages, Forms, Booking, Offer, CRM, Automations, UTM, Experiments, API & MCP. The Funnel Studio (canvas, agent, mobile builder) is built but not released.
Peak-Admin/peak-one main · Funnel Planner (app/w/[scope]/apps/funnel), Funnel Studio release flag FUNNEL_STUDIO_RELEASE (off), docs/prd/peak-funnel-planner-prd.md · checked 2026-10-27
Editorial demo
Local editorial example with made-up sample data. No submission, no persistence, no network write, no customer result.

The next step