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Peak Funnel · Funnel ROI calculator

Does your funnel pay off?
Work it out with your numbers.

The calculator takes spend, attributed revenue and margin and shows the return. It uses only your inputs and no industry values.

Runs in your browser

Your assumptions

Your own assumptions. No benchmark, no advice and no performance promise from Peak.

Your result

ROI+80.0 %The spend pays for itself.
ROAS (revenue per euro)4.50 ×
  • Spend€2,000
  • Gross profit€3,600
Profit after marketing€1,600

Break-even ROAS: 2.50 ×

Your own assumptions. No benchmark, no advice and no performance promise from Peak.

01 / Calculated openly

Your numbers, your formula.
Open

Revenue times margin minus spend, divided by spend.

The calculation

Fixed rules.
Easy to follow.

Your entries stay visible. The result follows exactly this calculation, without AI and without a server.

How it is calculated(€9,000 × 40.0 % − €2,000) ÷ €2,000 = 80.0 %(Revenue × gross margin − spend) ÷ spend = ROI
01 / First lever€3,600

Gross profit

Revenue times your margin.

02 / Second lever2.50 ×

Break-even ROAS

From this ROAS the gross profit covers the spend.

03 / Your result+80.0 %ROI
In comparison4.50 ×

ROAS (revenue per euro)

02 / Other perspectives

Try two situations.

Worked examples to change. The values are made-up examples, not measured data.

  • 01 / Runs in your browser

    Consulting

    High margin, small budget.

    (€6,000 × 70.0 % − €800) ÷ €800 = 425.0 %+425.0 %ROI
    ROAS (revenue per euro)7.50 ×
  • 02 / Runs in your browser

    Retail

    Low margin, large budget.

    (€60,000 × 22.0 % − €15,000) ÷ €15,000 = -12.0 %−12.0 %ROI
    ROAS (revenue per euro)4.00 ×

03 / Move on transparently

Plan your next funnel.

In the Funnel Planner you work through goal, stations and numbers and then build each station in Peak One.

Your own assumptions. No benchmark, no advice and no performance promise from Peak.

Frequently asked questions

Is this available in Peak One today?

The page itself is a local example. You can build it today with the Funnel Planner and the Peak One apps.

Does this page store my entries?

No. Examples and calculators run in your browser only. Nothing is stored or sent to Peak.