For marketing teams · Planned
Which campaign brings inquiries?Campaign and lead data: planned.
Marketing teams want to know which campaign, link and source leads to inquiries and customers. Peak Analytics is meant to evaluate campaign and lead data for that. It is planned and not built. This page shows how it is meant to work and what a marketing team can already evaluate in the preview.
Put the goal into words. Add perspectives and timing right below.
Planned, not available. Campaign, lead and attribution evaluations are specified and not built; examples are fictional.
Read campaigns and links from Peak UTM / Campaign × month, count of inquiries / Campaign without inquiries as a task
Which link paid off?
- 营销活动
- „Which campaign brought the most inquiries in October?“ → Campaign without inquiries as a task
- Lead sources
- „Which source do the inquiries that later book come from?“ → Source with most bookings in the shared snapshot
- Today
- „Which sales channel brought the most new customers this quarter?“ → Largest channel with share, CSV export
Your question
Which marketing question do you want answered first?
That takes a source with campaigns, links and leads. Peak UTM builds the links and Peak Forms collects inquiries, but neither is connected as a Peak Analytics data source today. The example runs only in this browser window; the evaluation it describes is planned.
Local working example · nothing is saved or sent. Please don't enter personal data.
Three details. One clear evaluation question.
Draft · not yet put together
- 问题
- Still open
- Data basis
- Still open
- Next step
- Still open
Two fictional situations
Which marketing question do you want answered first?
Two fictional teams show the planned campaign evaluation; the third example shows what works today.
Sonnenfeld Agency (fictional)
„Which campaign brought the most inquiries in October?“
- The action
- Campaign × month, count of inquiries
- The intent
- Campaign without inquiries as a task
营销活动
- 问题
- Which campaign brought the most inquiries in October?
- Peak Analytics is meant to
- Read campaigns and links from Peak UTM
- Why
- Only linking the link to the inquiry turns clicks into a statement about campaigns.
Two fictional situations make the planned idea tangible. Below is what of it exists today.
To the source and limitIs this for you?
Honestly planned.
Which campaign brings inquiries?
Campaign and lead data: planned.
This is where Peak Analytics helps.
- Only linking the link to the inquiry turns clicks into a statement about campaigns.
- Many inquiries are not the same as good inquiries; the booking shows the difference.
- The preview answers this one already: orders know the sales channel and new customers, not the campaign.
No real data
What doesn't exist yet.
- Planned, not available
- No marketing sources
- What works today
What already exists today
The Peak Analytics preview already exists.
This page describes a planned capability. In the preview today: pivot evaluations over orders, receipts, tasks, goals and files, the largest value with its share, „Check“ as a task, CSV export and sharing a released snapshot. The planned part is meant to build on that. Peak UTM builds campaign links. Campaign and attribution evaluations in Peak Analytics are planned.
Look at Peak UTMPeak Analytics / Your next step
Honestly planned.
See which segments orders, tasks and files already offer today, such as new customers per sales channel.
See today's segments
Honestly planned.
„Which sales channel brought the most new customers this quarter?“ → Largest channel with share, CSV export
Frequently asked questions
Can I use this in Peak Analytics yet?
No. This capability is planned and not built yet; there is no launch date. Available today is the Peak Analytics preview: pivot evaluations over orders, receipts, tasks, goals and files with CSV export and sharing.
Does Peak Analytics read data from Peak UTM?
Not today. Peak UTM builds campaign links; campaign and attribution evaluations in Peak Analytics are planned.
Is there website tracking?
No. Website and event evaluations are planned; there is no tracking script or SDK.
What can a marketing team evaluate today?
The marketing board's tasks by status and week, files by folder and kind, and new versus returning customers per sales channel in orders.