01 / The existing evidence
Unknown stays unknown
Without a safe link, nothing is guessed. An opportunity without a booked contact counts for no source.
Mapping
- Path
- Example
- Arrival in the workspace
- Not checked
Peak Booking · Revenue attribution
Which source brings
real conversations, not just clicks?
Peak Booking notes where a visit came from: UTM source, referrer or direct, plus device, language, time zone and landing page. That way you see bookings, attendance and won opportunities from Peak CRM per source.
Review sources in Peak BookingExample values · no connection · nothing is measured
Peak BookingThe visitPeak CRMThe outcomePeak CRM · Example mapping
One mapping in detail
01 / Peak BookingSource
02 / Fictional test valuenewsletter (example)
03 / Peak CRM
utm_sourceA readable path as an example. No transfer.
View all 5 mappings
| Peak Booking | In the analytics |
|---|---|
| Source | utm_source |
| Landing page | First page |
| Device | Device |
| Möte | Attended |
| Outcome | Opportunity |
Example mapping
No transfer
No transfer
Nothing is measured on this page. You see the sources in Peak Booking under analytics.
One concrete targetPeak CRMArrival in the workspaceNot checked yet
Understand the paths. Keep the origin.
Peak CRMArrival in the workspaceNot checked yetThe mapping shows where a value goes. Only a test in your workspace shows what actually arrives.
02 / Linked safely
Source. Meeting. Opportunity.
Attribution is only as good as its link. Peak Booking only connects what safely belongs together.
- 01 / The source
Record the origin
On the visit, source, device, language, time zone and landing page are noted. Without a source it says “direct” or “unknown”.
Where did the visit come from?UTM sourceReferrerDirect - 02 / The context
Link it to the contact
When the guest books, the origin belongs to their meeting and their contact in Peak One.
What else?DeviceLanguageLanding page - 03 / The outcome
Read the outcome from Peak CRM
Won opportunities for that contact are read in Peak CRM, not copied and not estimated.
What came of it?BookedAttendedWon in Peak CRM
Trust needs clarity
What attribution means here.
Mapping02 / Your check
Won, not paid
Revenue is the value of won opportunities. Invoices and payments are not part of this view.
- Account
- Not connected here
- Rights
- Roles in the workspace
03 / The clear limit
Not available yet
Campaign and content as their own columns and linking Peak UTM campaigns are planned.
- Source
- Möte
- Peak CRM
- UTM campaigns planned
The next step
See which source really delivers.
Start Peak Booking, share your page with UTM parameters and compare sources in the analytics.
Review sources in Peak Booking→Check in your workspace what actually arrived.
Frequently asked questions
Where does the source come from?
From UTM parameters, the referrer or a direct visit, plus landing page, device, language and time zone.
How is revenue attributed?
Peak Booking reads the booked contact's won opportunities from Peak CRM. Invoices and payments are not part of it.
When are insights reliable?
Insights only appear from a minimum number of cases and always name their basis.