Offer structure

梳理你的服务为谁而设、解决什么问题、结果如何产生。在 Offer 中，你先把价值、范围、条件和现有证据整合起来，再把它用于沟通、网站或营销活动。

Building the offer

Four steps to a considered service offer

Start with the target customer and problem. The result is a considered service offer that gives sales and marketing a common foundation.

Describe the buying situation
Who is this offer for, which problem is urgent and what does that person already use?
Clarify the outcome and scope
Describe what you deliver, how it is produced and what falls outside the agreed scope. Add the terms.
Separate assumptions from evidence
Record existing feedback and market signals. Check which statement they actually support and which assumption is still untested.
Test it in conversation
Use the same draft in sales and marketing. Real objections and customer reactions reveal where more work is needed.

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YOUR OFFER DRAFT

For Growing consulting businesses

A collaborative workshop, a clear page structure and an actionable plan.

€1,200.00

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Peak Offer

试用你的使用场景，然后在 Peak One 中继续完善你的草稿。

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