Peak Forms · Research

From question to insight,
without tool chaos.

Peak Forms collects the answers. Peak One helps with the rest: interviews as recordings, customer voices as patterns and tasks for what you do with them.

Which question must the source answer?

Your next review briefEvery question serves the decision.

Write down what you want to decide after the round. Every question must serve it.

You can take the brief with you at the end of the page. The original evidence stays open.

See the flow

Example: Fictional consultancy
Flow: Question, form, interview, patterns, action
Status: Flow with parts available today

One research flow

Question → method → finding

Five stations,
one truth.

The sculpture is an illustration, not study evidence.

The starting point

The decision comes before the question.

Write down what you want to decide after the round. Every question must serve it. Closed questions show you shares, open questions the reasons.

Context → question → next step

Finding & data slice

Insight happens between the tools.

This page is not a study. Peak Forms collects the answers, Peak Conversations turns calls into transcripts, Peak Voice of Customer groups statements into themes. The insight comes from your own data.

Observation

Interpretation

Decision

Figure 01

The evidence is still pending

There are no measured values here. Your closed questions show you the shares in your own responses.

Chart and alternative data table share the same checked source.

Transparency is part of the result

Five stations, one truth.

This is how a discovery round runs at a fictional consultancy testing a new offer: question, form, interview, patterns and action.

01 / Source briefMethod before measurement

Question

Do existing clients need a strategy workshop?

Form: “Understand customers better” template, e-mail optional
Interview: Record the call, Peak Conversations transcribes

02 / Shares and reasons

What counts as an
observation?

Closed questions show you shares, open questions the reasons.

Event defined reference groupMeasurement scheme · no calculated study value

03 / What doesn't exist yetPeak Forms doesn't accept voice or video answers today, doesn't moderate interviews and offers no paid participants. The hand-off to Peak Conversations and Peak Voice of Customer runs via CSV, not automatically.

How data becomes orientation

One round in one week.

Name the decision
Write down what you want to decide after the round. Every question must serve it.
Key idea
Every question serves the decision.
Questions and calls
Send the form, talk to three to five volunteers and record the calls in Peak Conversations.
Key idea
Responses and transcripts with a summary.
Patterns and action
Export the responses, group them in Peak Voice of Customer and connect each insight to a task.
Key idea
Every insight has a task in Peak Work.

Your quality check

Is your round ready?

Tick what you have checked. Your selection stays in this view only.

00/ 03your checkpoints

0 of 3 points checked

I know what I want to decide after the round.I only record calls with consent.Every insight is connected to a task.

Sources & context

What this article is based on.

Fictional example. Peak Conversations and Peak Voice of Customer are separate apps in Peak One; the hand-off from Peak Forms runs via CSV, not automatically. Voice answers directly inside the form don't exist yet.

Editorial demo
Fictional example of a discovery round. No study, no measured values.

The next step

Ask better, decide clearer.

Start with the research template and plan the first conversations right away.

Start with Peak Forms

Status

What works today and what doesn't.

Sorted by station. Planned items are marked as such.

Collect

Peak FormsLive
Text, choice, rating, NPS and scales, with logic.
Connect in Peak One
Voice answer in the formNot live yet
Answers via microphone are not available yet.
Use the webhook until then
AI-moderated interviewsNot live yet
Live follow-up questions by AI don't exist.
Use the webhook until then

Understand

Peak ConversationsLive
Recording or upload of a conversation, transcript and summary.
Connect in Peak One
Peak Voice of CustomerLive
CSV import, themes and customer profiles from real statements.
Connect in Peak One
AI summary per responseNot live yet
Not generally enabled in Peak Forms yet.
Use the webhook until then

Say thanks

Vouchers & incentivesVia webhook
Through the signed webhook and Zapier, Make or n8n.
Set up the webhook
Direct incentive integrationNot live yet
Peak Forms itself sends no vouchers or payments.
Use the webhook until then

Frequently asked questions

How do I handle recordings in line with privacy rules?

Only record with consent. Peak Conversations stores audio privately and deletes it after the configured period, 90 days by default.

Can I send participants a thank-you?

Yes, through the “form submitted” webhook and a voucher service that Zapier, Make or n8n reach. Peak Forms itself pays nothing out.

How many responses do I need?

For reasons a few conversations are often enough. For reliable shares the sample size calculator helps.