Peak Atlas
Legal · as of July 19, 2026

Privacy policy

How Peak Atlas HQ GmbH processes personal data — 33 sections, clearly structured, with a floating overview on the left and one visual per section.

Controller
Peak Atlas HQ GmbH
Registered office
Würzburg, Bavaria
Contact
contact@peak-atlas.com
Supervision
BayLDA Ansbach
Art. 01

Controller

The controller within the meaning of the GDPR is Peak Atlas HQ GmbH, Eichhornstraße 5, 97070 Würzburg.

  • Würzburg Local Court, HRB 17790
  • Managing Director: Philipp Rückert
  • VAT ID: DE456847573
  • Email: contact@peak-atlas.com

Peak Atlas HQ GmbH is the management and operating services company of the Peak Atlas Group.

Section 01 · 33
Art. 01Peak Atlas · Privacy
Art. 02

Terms and principles

Personal data is any information relating to an identified or identifiable natural person.

  • Purpose limitation
  • Data minimization
  • Accuracy
  • Storage limitation
  • Integrity and confidentiality
Section 02 · 33
Art. 02Peak Atlas · Privacy
Art. 03

Legal bases for processing

Depending on the processing, we rely in particular on the following legal bases:

  • Art. 6(1)(a) GDPR — consent
  • Art. 6(1)(b) GDPR — contract / pre-contractual
  • Art. 6(1)(c) GDPR — legal obligation
  • Art. 6(1)(f) GDPR — legitimate interests
  • Art. 9(2) GDPR — special categories
  • § 25(1) and (2) TDDDG — access to terminal equipment
Section 03 · 33
Art. 03Peak Atlas · Privacy
Art. 04

Categories of data processed

Depending on the contact or offer, we may process in particular the following data:

  • Master and contact data
  • Contract and billing data
  • Communication content and conversation notes
  • Appointment, participation and event data
  • Usage, device, log and access data
  • Project, CRM and service data
  • Payment and transaction data
  • Records of consent and withdrawal
Section 04 · 33
Art. 04Peak Atlas · Privacy
Art. 05

Sources of personal data

We receive personal data in particular:

  • Directly from you — forms, emails, appointments, contracts
  • From your company or business partner
  • From public business sources and registers
  • From permitted B2B data and sales service providers
  • From platform, payment and communication providers
  • On behalf of our customers as part of projects

In the case of indirect collection, we provide information under Art. 14 GDPR within the statutory time limits.

Section 05 · 33
Art. 05Peak Atlas · Privacy
Art. 06

Recipients and categories of recipients

We transfer data only to the extent necessary to fulfill the purpose and legally permissible.

  • Affiliated companies of the Peak Atlas Group
  • Employees, freelancers and agents
  • Hosting, cloud, IT and communication service providers
  • CRM, appointment, support and Academy providers
  • Payment service providers, banks, tax advisors
  • Marketing, analytics and sales service providers
  • Lawyers, auditors, insurers
  • Authorities, where legally required

Processors are bound by contract under Art. 28 GDPR.

Section 06 · 33
Art. 06Peak Atlas · Privacy
Art. 07

Data transfers to third countries

Individual providers may process personal data outside the EU/EEA — only under Art. 44 et seq. GDPR.

  • Adequacy decision of the EU Commission
  • EU-U.S. Data Privacy Framework, where certified
  • Standard contractual clauses of the EU Commission
  • Additional technical and organizational safeguards
  • Statutory exception in individual cases
Section 07 · 33
Art. 07Peak Atlas · Privacy
Art. 08

Retention period

We store personal data only as long as necessary or required by law.

  • Server and security logs: up to 30 days
  • Contact and prospect data: generally up to 3 years
  • Sales data: up to 3 years after last contact
  • Contract, invoice and accounting records: 6–10 years
  • Newsletter: until withdrawn
  • Suppression lists: as long as necessary to honor objections
  • Applications: generally up to 6 months
Section 08 · 33
Art. 08Peak Atlas · Privacy
Art. 09

Providing the website and server log files

When you visit our websites, technically necessary information is processed.

  • IP address, date and time of access
  • Page or file accessed, referrer URL
  • Browser type, version, operating system
  • Device and screen characteristics, data volume
  • Access status and error messages

Legal basis: Art. 6(1)(f) GDPR — stability, security, abuse prevention. Tools used include Framer and Lovable.

Section 09 · 33
Art. 09Peak Atlas · Privacy
Art. 10

Cookies and consent management

Websites may use cookies, local/session storage, pixels and comparable technologies.

  • Technically necessary: § 25(2) TDDDG
  • Subsequent processing: Art. 6(1)(f) or (b) GDPR
  • Not necessary (analytics, marketing): only with consent
  • Withdrawal at any time via privacy settings
  • Providers, purposes and retention periods in the consent management system
Section 10 · 33
Art. 10Peak Atlas · Privacy
Art. 11

Contacting us

If you contact us by form, email, phone or messenger, we process your details to handle your inquiry.

  • Art. 6(1)(b) GDPR — pre-contractual/contractual
  • Art. 6(1)(f) GDPR — other business inquiries
  • Art. 6(1)(a) GDPR — where consent is given

Without the required contact details, we may not be able to handle the inquiry.

Section 11 · 33
Art. 11Peak Atlas · Privacy
Art. 12

Appointment booking and calendar

For appointment bookings, we use in particular Calendly and, where applicable, Google Calendar.

  • Name, contact details, company, role
  • Appointment time, time zone, availability
  • Voluntary information in the booking form
  • Technical access and usage data
  • Communication and reminder data

Legal basis: Art. 6(1)(b) and (f) GDPR.

Section 12 · 33
Art. 12Peak Atlas · Privacy
Art. 13

Video conferences and recordings

For online appointments, webinars and support, we use Google Meet, Zoom and Microsoft Teams, among others; for telephony, sipgate.

  • Contact, participant and appointment data
  • Communication content, audio, video and chat data
  • Device, connection and quality data

Recordings only after clear information and with a sound legal basis.

Section 13 · 33
Art. 13Peak Atlas · Privacy
Art. 14

Customer relationship management (CRM)

We use CRM and sales software, in particular Close CRM, to manage inquiries, contacts and contracts.

  • Name, company, role, business contact details
  • Origin of the contact
  • Communication history and conversation notes
  • Interests, needs, quote and contract status
  • Tasks, appointments, reminders
Section 14 · 33
Art. 14Peak Atlas · Privacy
Art. 15

B2B direct outreach and lead generation

We use business contact details to make potentially relevant companies aware of our B2B offerings.

  • Publicly accessible company websites
  • Professional networks and registers
  • Referrals and existing contacts
  • B2B data providers (including Apollo, Instantly, Pitchlane)

Object at any time at contact@peak-atlas.com — after an objection, no further marketing contact.

Section 15 · 33
Art. 15Peak Atlas · Privacy
Art. 16

Newsletter and information mailings

When you sign up for a newsletter, we process your email, consent data and, where applicable, name, company and interaction data.

  • Legal basis: Art. 6(1)(a) GDPR
  • Double opt-in where needed
  • Withdrawal at any time via unsubscribe link
  • Existing-customer marketing, where applicable on Art. 6(1)(f) GDPR
Section 16 · 33
Art. 16Peak Atlas · Privacy
Art. 17

Analytics, reach measurement and marketing

Analytics and marketing services that are not technically necessary are only activated after consent.

  • § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR
  • Where applicable, services from Google, Meta or LinkedIn
  • Providers, purposes, cookies and retention periods in the CMP
  • No profiling without consent
Section 17 · 33
Art. 17Peak Atlas · Privacy
Art. 18

Embedded content, videos and fonts

Websites may embed content from external providers — including YouTube, Vimeo or maps.

  • IP address, device information, usage data at the provider
  • Non-essential content only after consent
  • Fonts are hosted locally where possible
Section 18 · 33
Art. 18Peak Atlas · Privacy
Art. 19

Customer accounts, portals and digital products

When you use a customer account, software or portal, we process in particular:

  • Registration and account data
  • Roles, permissions, security and log data
  • Usage and function data
  • Project, customer and financial data entered
  • Support, billing and contract data

Tools used include Lovable, Softr, Framer, Notion, Google Workspace and Intercom.

Section 19 · 33
Art. 19Peak Atlas · Privacy
Art. 20

Artificial intelligence and automated functions

Services and software may include AI and automated processing.

  • Texts, documents and instructions entered
  • Technical usage and log data
  • Project-related information
  • Results and ratings generated

No decisions based solely on automated processing with legal effect without prior information.

Section 20 · 33
Art. 20Peak Atlas · Privacy
Art. 21

Academy, community and events

When you use our Academy, community or event offerings, we may process:

  • Registration and contact data
  • Company and role details
  • Participation, progress and usage data
  • Posts, comments, audio, video and chat data
  • Payment and contract data

Tools used include Memberspot, Google Workspace, Zoom, Softr and Notion.

Section 21 · 33
Art. 21Peak Atlas · Privacy
Art. 22

Support and customer communication

For support, we use Intercom as well as email, telephony and ticketing systems, among others.

  • Contact and account data
  • Messages and attachments
  • Technical device data
  • Previous support history
Section 22 · 33
Art. 22Peak Atlas · Privacy
Art. 23

Payment processing

For payments, we use in particular Stripe, banks and other payment service providers.

  • Name and billing address, email
  • Payment method and status
  • Transaction and reference numbers
  • Bank or card information
  • Fraud and security features

Legal bases: Art. 6(1)(b), (c) and (f) GDPR.

Section 23 · 33
Art. 23Peak Atlas · Privacy
Art. 24

Accounting, taxes and administration

For invoicing and accounting, we use Lexware Office, banks, tax advisors and financial service providers, among others.

  • Art. 6(1)(b) GDPR — performance of a contract
  • Art. 6(1)(c) GDPR — commercial and tax law obligations
Section 24 · 33
Art. 24Peak Atlas · Privacy
Art. 25

Processing in customer projects

In customer projects, we process data that the customer provides to us.

  • As the customer’s processor
  • As an independent controller
  • Joint controllers in exceptional cases

For commissioned processing, we conclude a data processing agreement under Art. 28 GDPR.

Section 25 · 33
Art. 25Peak Atlas · Privacy
Art. 26

Applications

When you apply, we process the data you submit to carry out the application process.

  • Contact details, résumé, qualifications
  • References, interview notes, salary expectations
  • Art. 6(1)(b) GDPR in conjunction with § 26 BDSG

Unsuccessful applications are generally deleted 6 months after the end of the process.

Section 26 · 33
Art. 26Peak Atlas · Privacy
Art. 27

Social media presences

Where applicable, we maintain public profiles on social and professional networks.

  • For statistical evaluations, joint controllership may apply
  • Processing by us: Art. 6(1)(f) or (b) GDPR
  • The platforms’ own notices apply to platform processing
  • Linking transmits data only when clicked
Section 27 · 33
Art. 27Peak Atlas · Privacy
Art. 28

Data security

We take appropriate technical and organizational measures to protect personal data.

  • Encryption in transit and at rest
  • Role and permission concepts
  • Multi-factor authentication
  • Logging and security monitoring
  • Backups and recovery procedures
  • Confidentiality obligations
  • Regular review of service providers
Section 28 · 33
Art. 28Peak Atlas · Privacy
Art. 29

Rights of data subjects

Under the GDPR, you have in particular the following rights:

  • Access (Art. 15)
  • Rectification (Art. 16)
  • Erasure (Art. 17)
  • Restriction (Art. 18)
  • Data portability (Art. 20)
  • Objection (Art. 21)
  • Withdrawal of consent
  • Lodging a complaint with a supervisory authority (Art. 77)

To exercise your rights, a message to contact@peak-atlas.com is sufficient.

Section 29 · 33
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Art. 30

Right to object under Art. 21 GDPR

Where processing is based on Art. 6(1)(e) or (f) GDPR, you may object at any time on grounds relating to your particular situation.

  • No further processing unless compelling grounds override
  • For direct marketing: objection at any time and without giving reasons
  • Also applies to related profiling
Section 30 · 33
Art. 30Peak Atlas · Privacy
Art. 31

Right to lodge a complaint

You have the right to lodge a complaint with a data protection supervisory authority.

  • Bavarian State Office for Data Protection Supervision (BayLDA)
  • Promenade 18, 91522 Ansbach, Germany
  • Alternatively, another competent authority
Section 31 · 33
Art. 31Peak Atlas · Privacy
Art. 32

Obligation to provide data

Providing personal data is generally voluntary — however, certain data is required in order to:

  • Answer an inquiry
  • Organize an appointment
  • Initiate or perform a contract
  • Provide a customer account or product
  • Process payments
  • To fulfill legal obligations
Section 32 · 33
Art. 32Peak Atlas · Privacy
Art. 33

Changes to this privacy policy

We update this policy when processing, the services used or legal requirements change.

The version published on our website at the relevant time applies.

Section 33 · 33
Art. 33Peak Atlas · Privacy