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James app: task lists and project overview in a tilted screen stack
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James · v2.0

The task manager of the future

James AI

AI-powered to-do app

JAMES is the world's first to-do app with artificial intelligence that automatically creates the optimal daily plan. Far too many people still waste too much time at work and are therefore less productive. They don't know where to start with their daily tasks, spend a long time thinking about what to do next, or are frustrated by the sheer number of tasks.

James app on a laptop with inbox and project view
Composition of functionality and layout design symbols

Market research

Market research

In the initial market research, we examined 21 applications built around an idea similar to James, namely a clear way to manage daily tasks. Most of them are web-based.

In the market research, we looked for the most important features and for which applications were especially attractive, namely those with a clear overview, simple operation, clear feedback and high overall quality.

Illustration of the research results

Research results

Research results

From the sample collected from four survey respondents, James's product owner, who looks after over 1,500 users, and the detailed feedback from nine people on Appsumo, we arrived at the following insights:

  • The user base is predominantly male with a technical background
  • The age range spans from 18 to over 65
  • Places of residence are small and large cities
  • Predominantly from Germany
  • Predominantly middle class, partly up to upper class
  • Predominantly entrepreneurs
  • Rather conservative taste (classical music, moderate pop)

Architecture

After gathering requirements, we started building the entire structure of the product as a mind map. For us, UX architecture is always a central part of product documentation: it speeds up alignment between product teams, helps everyone understand the big picture from above and makes it easier to onboard new team members. We also maintain this mind map throughout the entire process and keep it up to date after new features are implemented.

Mind map of the James app architecture with flow diagram

Design system

Design systems have become a popular tool for greater product consistency and scalability. A design system is a visual language and a library of atomic components with clear standards that define how the components should be used. With design systems, the product development team reduces repetitive work and increases productivity.

Colors

  • James color palette

Typography

James typography overview

UI components

  • James UI component library
  • Application example of the James UI components

Style research

Style research

The focus group wanted more customizability. We delivered by adding several color themes and the ability to change the icons in the app.

James app on multiple devices with different color themes
Closing graphic of the James case

Thank you

We have a dedicated, UX-oriented team of designers and front-end developers.

We care a lot about what we do, and we've become experts in attractively designed products. Thanks to our different backgrounds, we've brought together a very broad range of skills.

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