For B2B marketing
Sort fewer inquiries,have more conversations.
The lead template asks four things that matter in B2B: does the company fit, is there a need, when should it start, and is the person part of the decision. That becomes a score, and only matching inquiries go straight to a meeting.
Put the goal into words. Add perspectives and timing right below.
Points and rules stay on the server; the person asking never sees them.
Example / Request a first meeting
An inquiry at a fictional agency.
- The purpose
- Score inquiries, measure campaigns, book meetings.
- Need
- More predictable growth
- Source
- utm_source=linkedin
Your small trial run
From three details to a start note.
Insert the example or write your own details. Everything stays in this open preview only.
Local working example · nothing is saved or sent. Please don't enter personal data.
Three details. Your form.
Draft · not yet put together
- The purpose
- Still open
- Need
- Still open
- Source
- Still open
How to start
Live in three steps.
This is how an inquiry at the made-up agency Nordlicht Studio looks after Peak Forms has scored it.
- 01First
Pick the template
The purposeScore inquiries, measure campaigns, book meetings.
Start with “Qualify leads” and set the revenue range and booking page.
You get → Four dimensions - 02Then
Tag your links
NeedMore predictable growth
Give every channel its own utm parameters so the source is in every response.
You get → The campaign sticks - 03After that
Check the thresholds
Sourceutm_source=linkedin
After the first inquiries, check whether the points match your judgement and adjust.
You get → Straight to a meeting
A real Peak Forms experience
Experience a form as a story.
The public onboarding story from the Peak Forms catalog leads through three chapters on goal, team and start. Open it and walk the path from the respondent's side.
View the original experience (German)
Loading the original view …
Peak Forms / Your next step
Build your inquiry form in a few minutes.
Start free, adapt the template, share the link.
Create a lead form
Score, source and next step in one form.
utm_source=linkedin
Frequently asked questions
Does the person see their points?
No. Points and outcome rules are calculated on the server and never reach the browser.
Can I set my own criteria?
Yes. You change questions, points per answer and the thresholds for qualified and for review.
Does it work with ads on LinkedIn or Google?
Yes, through the link: utm parameters and gclid are stored with the response. Peak Forms sets no pixel.