Traditionally innovative.
A website that connects history and digital revolution.
The client
Mühle-Glashütte is the only watchmaker in Glashütte still owned by a family with Glashütte roots. The Mühle family has been rooted in the region for over 700 years. Their company history in the Glashütte watch industry began in 1869. Over several generations, members of the family have helped the company grow and strengthen.
Firmly rooted in its Saxon origins, the Glashütte family business Mühle-Glashütte looks back on a long tradition. The successful combination of traditional craftsmanship and modern technology has always been at the heart of the Mühle philosophy. Just as the products have evolved, so has the website we were allowed to develop, moving with the times while staying committed to the standard of quality and tradition.
The challenge
Mühle-Glashütte is a watch company with a long tradition dating back to 1869. The company's timepieces are distinguished by precision and elegant design. In recent years, Mühle-Glashütte has faced growing competition online. The company decided to rework the design of its website to stay relevant in a digital world and to appeal to younger generations of customers as well.
The result
The new website reflects the tradition and quality of Mühle-Glashütte watches while showcasing the contemporary designs that have made the company a leading player in modern watchmaking. Visitors can explore the history of the Mühle family and the Glashütte region and learn how a Mühle watch is made. With its blend of tradition and innovation, the new Mühle-Glashütte website is a must for anyone interested in the art of watchmaking.
