Privatklinik Wyss × Recruiting
9,404 potential candidates reached. A specialized physician position filled.
With targeted newsletter sponsoring, we reached medical professionals for a resident physician position in psychiatry and neurology.
Privatklinik Wyss · Healthcare · Recruiting
- 9.404
- reached
- 43 %
- Open rate
- 3,2 %
- Click-through rate
- Job
- filled
01 · The challenge
Fill a specialized medical position with the right target group
Privatklinik Wyss was looking for a resident physician in psychiatry / neurology.
With specialist medical positions, the challenge is often not sheer reach. What matters is reaching enough people at all who have both the professional qualifications and a basic interest in the position.
Instead of serving the job as broadly as possible, the focus was therefore on the most relevant medical target group possible.
02 · The strategy
Recruiting directly in the environment of potential candidates
For the campaign, we used email marketing via a sponsored placement in a specialized newsletter.
The job ad was thus not promoted unspecifically but placed directly in an environment already used by medical professionals and potential candidates.
The basic idea: the right position + the right target group + a direct application path.
This allowed the clinic to reach candidates who might not have been actively looking for a new job through classic recruiting channels.
03 · The results
From 9,404 candidates reached came one successful hire.
The recruiting campaign reached 9,404 potential candidates.
With an open rate of 43%, the send earned high attention within the target group.
The click rate of 3.2% then showed concrete interest in the advertised position.
- 9.404
- potential candidates reached
- 43 %
- Open rate
- 3,2 %
- Click-through rate
The advertised resident physician position was filled successfully.
What mattered, however, wasn't the marketing KPI: in the end, the filled position counted.
Campaign in numbers
All key figures at a glance
The figures come from the client's campaign evaluation.
| KPI | Result |
|---|---|
| Potential candidates reached | 9.404 |
| Open rate | 43 % |
| Click-through rate | 3,2 % |
| Item | Resident physician, psychiatry / neurology |
| Result | Position filled |
9,404 are potential candidates reached, not applications.
Why the campaign worked
The lever wasn't maximum reach but the quality of distribution.
Instead of serving a medical position to a general audience, the message was placed within an already medically relevant target group.
This created a very short path from first attention to the filled position.
- 01
Reach relevant professionals
- 02
Generate interest
- 03
Guide candidates to the job
- 04
Fill the position
Want to fill a specialized position instead of buying reach? Let's look together at where your target group can really be reached.
