Universitätsspital Zürich × Recruiting

Nearly 10,000 potential candidates reached; internal medicine position successfully filled

How we reached junior doctors across the entire DACH region for an open physician position through a combined email and social media campaign.

Universitätsspital Zürich · Healthcare · Recruiting

9.947
potential candidates reached: 36 %
Open rate: 5 %
Click-through rate: Position filled
Campaign goal achieved

01 · The challenge

Place an open physician position specifically with junior doctors in the DACH region

Universitätsspital Zürich was looking for suitable candidates for an open position in internal medicine.

For specialist medical positions, classic reach alone isn't enough. The challenge was to reach a very specific group of potential candidates: junior doctors from Germany, Austria and Switzerland.

The goal was clear: reach the relevant target group, generate interest in the position and contribute to filling the job successfully.

3D illustration: a hand deliberately picks out a single building block, a symbol for a precisely addressed target group

Universitätsspital Zürich: modern building complex at the Schlieren location — Universitätsspital Zürich is one of the largest hospitals in Switzerland and is spread across several locations. Photo: Universitätsspital Zürich (location illustration, not a campaign visual).

3D illustration of two interlocking chain links, a symbol for the connection between position and target group

02 · The solution

Targeted distribution instead of general job advertising

We developed a recruiting campaign that placed the open position directly within a medically relevant target group.

The campaign was thus not aimed at reaching as many people as possible, but at reaching as many suitable junior doctors as possible within the DACH region.

Email marketing
Targeted outreach to potential candidates within a relevant medical newsletter environment.
Social Media Marketing
Additional distribution of the position via social media to extend reach.

03 · The result

From 9,947 candidates reached came one filled position.

In total, the campaign reached 9,947 potential candidates.

The email communication achieved an open rate of 36%.

The campaign achieved a click rate of 5%, generating measurable interest within the target group addressed.

9.947
potential candidates reached: 36 %
Email open rate: 5 %
Click-through rate

The advertised position in internal medicine was filled successfully.

What mattered, however, was the actual recruiting goal: the open position was successfully refilled.

Campaign in numbers

All key figures at a glance

The figures come from the client's campaign evaluation.

Recruiting campaign Universitätsspital Zürich: key figures
KPI	Result
Potential candidates reached	9.947
Email open rate	36 %
Click-through rate	5 %
Audience	Junior doctors DACH
Channels	Email + social media
Result	Position filled successfully

9,947 are potential candidates reached, not applications.

Neutral 3D illustration as a design element of the case study

The principle behind it

Not more recruiting reach. More relevant recruiting reach.

The campaign shows that even specialized medical positions can be filled efficiently when the job ad is placed directly where the relevant target group already is.