MEDICLIN × Early-career marketing
7,192 medical students reached, 497 clicks on two scholarship offers
How MEDICLIN reached medical students for a medical scholarship and a specialized psychosomatic scholarship through targeted newsletter marketing.
MEDICLIN · Healthcare · Early-career marketing
- 7.192
- Students reached
- 418
- Clicks medical scholarship
- 79
- Clicks psychosomatics scholarship
- 6,9 %
- Clicks relative to the number of recipients across both offers*
* 497 link clicks in total. Multiple clicks are possible; the ratio to the number of recipients is not a unique CTR.
01 · The challenge
Make specialized early-career offers visible to medical students
MEDICLIN wanted to draw medical students' attention to two specific funding offers: a general medical scholarship and a specialized scholarship in psychosomatics.
Especially in a professionally narrower field like psychosomatics, the challenge is not simply to reach as many people as possible but to present the offers directly to a medically relevant early-career audience.
02 · The solution
Direct outreach to 7,192 medical students through newsletter marketing
The two scholarship offers were presented in a specialized medical newsletter.
This allowed MEDICLIN to place the offers directly in front of a target group for whom both the medical scholarship and especially the psychosomatic scholarship were professionally relevant.
The advantage over unspecific reach: communication started within a qualified target group of medical students.
Two funding offers in one newsletter
One broad and one specialized scholarship
Medical scholarship · 418 clicks
The general funding offer for medical students. 418 link clicks correspond to about 5.8% of the 7,192 recipients.
Psychosomatic scholarship · 79 clicks
The professionally much narrower funding offer in psychosomatics. 79 link clicks correspond to about 1.1% of the 7,192 recipients.
03 · The results
Almost 500 clicks on the scholarship offers
The newsletter was sent to 7,192 students.
The general medical scholarship generated 418 clicks, about 5.8% of the number of recipients. The more specialized psychosomatic scholarship earned another 79 clicks, about 1.1% of the number of recipients.
497 link clicks in total. Multiple clicks are possible; the ratio to the number of recipients is not a unique CTR.
- 7.192
- Newsletter recipients
- 418
- Clicks medical scholarship
- 79
- Clicks psychosomatics scholarship
Campaign in numbers
All key figures at a glance
The percentages are link clicks relative to the number of recipients. Multiple clicks and clicks on both links are possible, so this is not a unique CTR and not unique clickers.
| Metric | Result |
|---|---|
| Newsletter recipients | 7.192 |
| Clicks medical scholarship | 418 |
| Clicks/recipients: medical scholarship | 5,8 % |
| Clicks psychosomatics scholarship | 79 |
| Clicks/recipients: psychosomatic scholarship | 1,1 % |
| Total link clicks on both offers | 497 |
497 is the sum of link clicks (418 + 79), not the number of individual people.
The principle behind it
Even very specific healthcare offers benefit from suitable distribution.
The campaign shows the difference between general and specialized demand: the broader medical scholarship generated 418 clicks, while even the much more niche psychosomatic scholarship generated 79 clicks within the same medical target group.
- 01
Define the early-career target group precisely
- 02
Present funding offers clearly
- 03
Place in the professionally matching newsletter
- 04
Evaluate clicks separately per offer
Want to win early-career talent for a specific offer? Let's look together at which channels can really reach your target group.
