Small tweaks, big impact: the redesigned checkout flow
Overview
Takewalks is a travel agency offering various tours in Europe and North America. Travelers can choose between city sightseeing and food tours to taste the local cuisine. The company has been on the market for many years and offers travelers extraordinary experiences to create lasting memories and discover the world in a whole new way.
Challenge
Takewalks asked us for UX/UI suggestions and a rebuild of the existing checkout flow to increase the conversion rate. The previous checkout flow was confusing and required too many steps.
Result
We started with a user research study to understand the current weak points in the checkout flow. Based on our findings, we made several recommendations for improvement. We then worked together with our client to rebuild the entire checkout flow and make it simpler and more intuitive for users.
