Comparison · Triple Whale
Triple Whale vs. Peak One: Where revenue comes from, or how the shop is running?
Triple Whale measures which channels and campaigns bring in revenue. Peak One runs what happens next in operations: products, inventory, cash and work. Often the two fit side by side.
Free plan · Sign in with Google · set up in about two minutes
In short
Four reasons why shops look at Peak One.
Triple Whale is a specialist in attribution and marketing analytics. Peak One doesn't replace that. It's the operating model where products, cash and tasks come together.
- 1The operations behind the revenueProduct range, inventory, orders and returns in Peak Products and Peak Fulfillment.
- 2Cash and margin, not just channelsContribution margin per product and runway alongside the work.
- 3Alongside, not insteadPeak One can run alongside Triple Whale. Shopify, Google Ads and Meta Ads are in the integration catalog.
- 4Honestly, where Triple Whale fits betterFor pixel, multi-touch attribution, MMM and ad management, Triple Whale is the better choice.
The difference
Triple Whale and Peak One compared.
Last reviewed:
At a glance
Approach
What the tool is built for
- Peak One
- Business platform: tasks, customers, products and numbers in one model
- Triple Whale
- Analytics and attribution for e-commerce: pixel, dashboards and AI agent Moby
Free plan
Start without payment details
- Peak One
- Free, €0
- Triple Whale
- Free: 10 users, 12 months of data retention, pixel with first- and last-click
Pricing model
How the price is calculated
- Peak One
- Reference price per plan tier, net. Included members are stated in the quote.
- Triple Whale
- By annual GMV and package, as a 12-month subscription
Data location
Where your data lives
- Peak One
- Application and database in Frankfurt am Main
- Triple Whale
- Not listed in the plans
Features
Attribution
Which channel brings in revenue
- Peak One
- Not as a separate app
- Triple Whale
- Triple Pixel; multi-touch attribution from Foundation; MTA, MMM and incrementality (Compass) in Enterprise
Dashboards and reporting
Custom views
- Peak One
- Analytics: choose metrics and see them in contextPreview
- Triple Whale
- No-code dashboards, SQL editor, segments and custom metrics from Foundation
Ad accounts
Campaigns and spend
- Peak One
- Google Ads and Meta Ads in the integration catalog: spend per campaign
- Triple Whale
- Moby Actions change budgets, pause ads and launch campaigns, from Automate
Margin per product
Contribution margin per item
- Peak One
- Peak Products: contribution margin per product from purchasing, shipping, fees and marketing
- Triple Whale
- Not listed in the plans
Inventory and orders
What ties up cash, what's stuck
- Peak One
- Peak Products and Peak Fulfillment: inventory health, stuck orders, returns
- Triple Whale
- Not listed in the plans
Cashflow
How long the money lasts
- Peak One
- Peak Cashflow and Peak Finance: cash, profit and plan
- Triple Whale
- Not listed in the plans
Tasks
What follows from an insight
- Peak One
- Work, Board and Day: tasks, project boards with team chat, daily and weekly planning
- Triple Whale
- Not listed in the plans
KI
Questions and assistance
- Peak One
- Ask Peak answers questions from your own dataPreview
- Triple Whale
- Moby AI on all plans; Moby Automations for recurring checks from Automate
Integrations
Connecting other tools
- Peak One
- 3,270 integrations in the catalog, including Shopify and WooCommerce
- Triple Whale
- Over 60 prebuilt integrations, including Shopify, WooCommerce, BigCommerce, Amazon and Klaviyo
Pricing
Free
- Peak One
- Free: €0
- Triple Whale
- Free: free, no contract
Getting started
- Peak One
- Pro: from €9.90
- Triple Whale
- Foundation: price by annual GMV, set with a slider on the pricing page
Middle tier
- Peak One
- Business: from €199.90
- Triple Whale
- Automate: price by annual GMV
Enterprise
- Peak One
- Enterprise: from €4,999.90
- Triple Whale
- Enterprise: price by annual GMV
Add-on modules
Additional costs
- Peak One
- AI scope is specified in the quote
- Triple Whale
- Retention, Conversion, Compass, Data Warehouse Sync and Moby Concierge on request
As of October 10, 2026. Triple Whale sets the prices of its paid plans by annual GMV via a slider on the pricing page; fixed amounts are not in the page text. Paid plans run 12 months, billed monthly or annually (annual with two months free). Peak prices are net reference prices in euros; billing interval, term and included members are set by the quote. Feature details are based on the providers' plan overviews.
Sources: Triple Whale – Pricing and Plans · Triple Whale – Home and Products · Triple Whale – Integrations · Peak One – Pricing
Compare for yourself.
Start free with Peak One and keep Triple Whale running for attribution.
Free plan · Sign up with Google · No credit card
When the shop grows
What changes with Peak One.
- Available
One product, one record
Shopify products become Peak products, without a copy. Costing, inventory and tasks read the same row.
- Available
Margin per product
Peak Products calculates contribution margin per product and variant in euros and percent.
- Available
Cash in view
Peak Cashflow shows runway and biggest cost blocks, Peak Finance profit, cash and plan.
- Available
Orders through to the return
Peak Fulfillment shows which orders are stuck, what's been shipped and what happens with each return.
Honest assessment
Which tool fits for your shop?
Peak One fits if
- you want to manage products, inventory, cash and tasks in one model
- decisions on product range and purchasing get made
- you're looking for an operating model alongside your marketing analytics tool
- hosting in Frankfurt matters to you
Triple Whale is the better fit if
- you need to know which channel and campaign bring in revenue
- you need multi-touch attribution, MMM or incrementality tests (not available in Peak One)
- you want an AI agent to adjust ad budgets with your approval
- your team builds its own reports with SQL
By team type
Our assessment for each team.
| Team | More Peak One | More Triple Whale |
|---|---|---|
| Performance marketing | When campaigns depend on margin and inventory | Attribution, pixel and ad management |
| Operations and purchasing | Product range, inventory, orders and returns | When you only need marketing data |
| Finances | Profit, cash and runway at a glance | Revenue by channel and campaign |
| Data team | When processes should hang on the data model | SQL editor and custom metrics |
| Management | Operations and numbers together, with tasks | Marketing impact across all channels |
Getting started
Starting alongside Triple Whale, with a plan.
- 01 / 03
Clarify roles
Attribution and campaign management stay in Triple Whale. Peak One takes over products, inventory, cash and tasks.
- 02 / 03
Connect Shopify
Triple Whale is not in the Peak integration catalog. Shopify is: products, variants, orders, customers and inventory come in as the same objects. Google Ads and Meta Ads can also be connected.
- 03 / 03
Try it for a week
Work for one week with costing, inventory and tasks in Peak One and see whether it all fits together.
Frequently asked questions
Briefly answered.
Switching and data
Does Peak One replace Triple Whale?
No. For attribution, pixel, MMM and ad management, Triple Whale is the right tool. Peak One handles products, inventory, cash and tasks alongside it.
Can Peak One read data from Triple Whale?
Triple Whale is not in the Peak integration catalog. Shopify, Google Ads and Meta Ads are listed there and can be connected directly.
Where is my data with Peak One?
The application and database run in Frankfurt am Main. Access rules at the database level ensure each account sees only its own data.
Pricing
How does Peak One's price compare to Triple Whale?
Peak One starts with Free at €0, Pro from €9.90, Business from €199.90 and Enterprise from €4,999.90, each as a net reference price. Triple Whale has a free plan; the paid plans depend on annual GMV and run for 12 months.
Do I need a credit card to get started?
No. For the Free plan you log in with Google and set up your workspace in about two minutes.
Features
Does Peak One have attribution or a pixel?
No. Peak One has no attribution, no pixel and no real-time ROAS reporting. Triple Whale is the better choice for that.
Does Peak One have AI?
Ask Peak is available as a preview. It answers questions only from what you share in Peak and shows what the answer is based on. It doesn't control ad accounts.
Keep exploring
What's included.
- FunctionCash flow & runwayA clear cash picture from rough numbers, with runway and cost blocks.View
- FunctionIntegrationsConnect 3,270 tools without a second copy of your data.View
- FunctionMargin & contribution marginContribution margin per product and variant, with scenarios and inventory.View
- FunctionReportingCash, profit and margin from connected sources, every number with its source.View
- ProblemNo single source of truthWhen every number sparks a discussion about where it came from.View
- ProblemToo many toolsWhen every question takes a round trip through seven programs.View
More comparisons
Peak One compared, with the date of the last review and the places where the other tool fits better.
Try Peak One yourself. The rest follows.
Triple Whale and Peak One compared: attribution and marketing analytics, or the operating model of the shop, with pricing and features. Log in with Google and see your company in one place.
Free plan · Sign in with Google · set up in about two minutes