€660,000 more annual revenue after just 90 days of working together
We help manufacturers like bluu get more conversions, reduce ad costs and optimize conversion rates.
Overview
The Swiss startup bluu Ventures GmbH was founded in Zurich in 2020 with the mission of revolutionizing the world of laundry detergent from the ground up.
With the innovative, modern bluu laundry strips, they give everyone the chance to wash in a more eco-friendly yet simpler and more practical way. You simply don't have to choose between sustainability and convenience; the two combine perfectly. In the future, bluu Ventures wants to extend this philosophy to many more products and areas.
Their goal is to contribute to a more sustainable world in the long term with their solutions.
Challenge
A very young, until then rather unknown startup wants to become omnipresent in Switzerland through online marketing and take off with its innovative product, with benefits for consumers and the environment. A moderate budget was available at the start.
After conquering the Swiss market, the other German-speaking countries and Central Europe are to follow.
Strategy
Because of the initially small budget, we chose Google Ads as the entry point into paid advertising.
After we achieved first successes and extremely profitable conversions for bluu despite tight financial resources, we took the next step together: advertising via Facebook.
With this channel too, our campaigns delivered additional, highly lucrative results.
Results
Marko, co-founder of bluu, is immensely pleased with the results:
“Working with […] is super pleasant. With their ads on Google, Facebook and Instagram we were able to steadily grow our revenue. With Google Ads alone we generated more than €660,000 in additional annual revenue.”
Marco
bluu
- 660.000 €
- more annual revenue after just 90 days of working together
More about bluu Ventures
In the first four months, bluu Ventures GmbH, through sales of bluu, saved more than 11,000 plastic detergent bottles and thus more than 2 tons of plastic. They also managed to make bluu the best-selling detergent among 590 comparable products on galaxus.ch (the Swiss counterpart to Amazon).
In the coming years, they want to become the market leader in Europe, the Middle East and Africa with their innovative laundry strip technology.
Their motto is: Smart.Blue.Wow!
The detergent is 20 times lighter than conventional detergent, consumers don't have to measure doses, it contains no additives, and the packaging is 100% biodegradable and free of any plastic. Unlike common detergents, their product saves 95% of CO₂ emissions.
