€330,000 more annual revenue with new customers
Overview
Ela Mo is a family-run company from Hamburg that designs cool backpacks for the commute, university, school, vacation, sports or visiting friends. The team uses its own products every day and keeps improving them. It's about more than just getting from A to B.
Challenge & strategy
Optimizing the Google Shopping campaigns.
Growing the non-brand audience and winning new customers. The company already had a strong, brand-loyal customer base and wanted to expand its audience.
Results
- +140 %
- more new customers
- 6.000
- more new customers per year
- 330.000 €
- more annual revenue from new customers
