A symphony of art and marketing: the website relaunch
Music tells unique stories. It conjures images in the mind and awakens emotions. The Kammerorchester Schweinfurt takes its audience on an emotional journey through eras such as the Baroque and Romantic. From traditional concerts and masterpieces to community events, there's something for everyone! But the orchestra realized it needed support to tell its own story convincingly in the digital world of the 21st century too.
The challenge
The previous website wasn't designed according to current trends. It lacked responsiveness, so it felt cramped on data-hungry smartphones or wide tablet screens compared with classic laptops and desktops.
The solution
UX research & usability, UX/UI website design, website development.
Websites are dynamic and constantly changing, so their design has to be updated continuously to stay effective. To improve the website's design, our team conducted research and usability tests. The findings then went into a UX/UI design for a new version of the site. Finally, we built the website and took it live.
The result
The new website is more user-friendly and efficient. It was designed with a modern look and feel. The goal was to give the chamber orchestra a contemporary, fresh appearance that appeals to more people than ever before.
