Peak Atlas
Illustration of a lit smart-home single-family house
digitalSTROM logo

€100,000 saved per year through clean tracking

Illustration of a green, interlocking ring as a symbol for connected systems

Overview

digitalSTROM is a smart-home service provider operating in Germany, Switzerland, the Netherlands and Belgium.

The customer journey

  1. Awareness

  2. Consideration

  3. Decision

  4. Use

  5. Loyalty & Advocacy

Challenge

Complicated customer journey. It was difficult to track the exact marketing measures within Google Ads precisely.

3D illustration of a target with an arrow and a crown in the center
3D illustration of an interlocking chain link symbol

Strategy

Programming a custom tracking system to track every marketing activity within Google and optimize the results.

Results

100.000 €
Savings per year, with the same number of leads
Illustration of a lit smart-home house with green leaf decor

Similar projects

← Balduins BoxAll case studiesSmallpond →

Is this case close to your situation?15 minutes, free, no sales pitch.

Analyze my shop

Start with Clarity. The rest follows.

Sign in with Google, build your atlas in about two minutes and see your company in one place.

Try for freeView pricing

Free plan · Sign in with Google · set up in about two minutes