Guide · Conversion
Improve conversion,
without guessing.
Improving a landing page's conversion rate: find the biggest leak, test one hypothesis and decide with Peak Experiments. With step drop-off and A/B tests from Peak Pages.
Where do you lose most visitors today?
2 questions in the plan. First question: At which step or field do most visitors stop?
Measure, suspect, test
Leak first. Then the idea. Then the test.
At which step or field do most visitors stop?
Improvements start with a leak, not an idea.
Swapping colours and headlines at random is guessing. Better: find the step in the analytics where most people stop, write down why you think that is, and test exactly that spot as an A/B test. A variant only counts as better once Peak Experiments shows a reliable difference. Small pages need patience; few visitors often are not enough for a clear result.
From reading to doing
Your test questions. For your page.
Settle before testing.
2 questions selected
- At which step or field do most visitors stop?
The funnel view marks the biggest leak. Start there.
- What do you suspect is the reason, and how would you know you are right?
Write the hypothesis as a sentence: “If we change X, Y rises, because Z.”
What Peak Pages analytics
show you.
Measurement happens only with consent. What is counted you see by period, page and campaign.
At which step or field do most visitors stop?
The funnel view marks the biggest leak. Start there.
Visitors and leadsVisitors, sessions, leads and the conversion trend over the chosen period.
Step drop-offHow many visitors stop at which funnel step, with the biggest leak marked.
Form and fieldsWhich fields take long or cause drop-off, and which buttons get clicked.
Devices and campaignsDifferences by device and by UTM source and campaign.
A/B testTest page variants; significance and decisions run through Peak Experiments.
The playbook
How to approach an improvement.
Leak, hypothesis,
decision.
Find → Test → Decide
- 01
Find the biggest leak.
Open the analytics, pick a period and read the step drop-off. Everything else comes second.
ExampleNordwind Studio's funnel, four steps
Biggest leak: step three, the budget question. - 02
A testable assumption.
Say what you change and what should measurably change because of it. Create a variant of the page and start the test.
Sharpen a hypothesis
If we ask for a budget range instead of a figure, fewer people drop off.The budget question is bad. - 03
Decide only when it holds.
Peak Experiments calculates whether the difference is reliable. Then you promote the better variant; otherwise keep the old one and note what you learned.
Before decidingIs variant B better?
Only once Peak Experiments shows it is significant.
Your quality check
Is your test properly planned?
Tick what you have checked. Your selection stays in this view only.
0 of 4 points checked
What this article is based on.
General guide with a made-up example (Nordwind Studio). Analytics with step drop-off, form, field and CTA data, devices and campaigns, and A/B tests through Peak Experiments exist in Peak Pages today; measurement only with consent. No averages or comparison figures.
- Editorial demo
Editorial example with made-up sample data. AI drafts, the section editor, funnels on the Peak Forms engine, booking, consent before trackers, SEO fields, versions and leads in Peak CRM exist in Peak Pages today; everything else is marked as example or planned.
Know where your page loses visitors.
Read next which landing page figures we deliberately do not publish, and why.
Frequently asked questions
How do I know where visitors drop off?
The analytics show the drop-off per funnel step and mark the biggest leak.
How do I test a change?
As an A/B test with page variants. The test runs through Peak Experiments and you promote the winner with one click.
What is a good conversion rate?
We give no benchmark for that, because we have no documented comparison data. Compare your page with its own history.