Guide · Basics
What a landing page
actually is.
What is a landing page? A guide to its purpose, structure and difference from a website, with check questions for your first page and how Peak Pages helps.
What should your landing page achieve?
2 questions in the plan. First question: Which one action should a visitor take on this page?
One page, one goal
One offer. One audience. One action.
Which one action should a visitor take on this page?
A website shows everything. A landing page wants one thing.
A website has navigation, many pages and many goals. A landing page is built for visitors from one source, such as an ad, a newsletter or a QR code, and leads them to exactly one action: send an enquiry, book a call, sign up. The less distraction, the clearer the decision. In Peak Pages you build such pages from ready-made sections, and every enquiry lands as a contact in Peak CRM.
From reading to doing
Your basic questions. For your page.
Settle before the first draft.
2 questions selected
- Which one action should a visitor take on this page?
If you can think of two, they are probably two pages.
- Where do visitors come from, and what do they already know?
Someone arriving from an ad needs the same language as the ad.
What a good landing page
usually contains.
There is no fixed recipe, but most effective pages share the same building blocks in a clear order.
Which one action should a visitor take on this page?
If you can think of two, they are probably two pages.
HeadlineSays in one sentence what the visitor gets and who it is for.
BenefitsThree to five concrete benefits instead of a list of every feature.
ProofTestimonials, figures or examples that support the promise, only when they are real.
ActionA form, a booking or a button that offers exactly one next step.
QuestionsAn FAQ that answers objections before someone leaves.
The playbook
How to plan your first landing page.
Visitor, promise,
action.
Arrive → Understand → Act
- 01
Set one goal.
Commit to the one action. Anything that distracts from it goes onto another page.
ExampleBeratung Hellmann wants enquiries and newsletter sign-ups
This page: book an intro call only. - 02
Build from the promise.
Write the headline first, then benefits, proof and action. In Peak Pages you order the sections by drag and drop.
Sharpen the headline
Clarity for your pricing strategy in one callWelcome to Beratung Hellmann - 03
Check and publish.
Look at the page in the preview at phone, tablet and desktop width. After that every enquiry lands as a contact and opportunity in Peak CRM.
Before going liveDoes it look good on mobile?
Preview checked at 390 and 320 px.
Your quality check
Is your page clear enough?
Tick what you have checked. Your selection stays in this view only.
0 of 4 points checked
What this article is based on.
General guide with a made-up example (Beratung Hellmann). The section editor, 27 section and block types, 25 templates, mobile preview and leads in Peak CRM exist in Peak Pages today.
- Editorial demo
Editorial example with made-up sample data. AI drafts, the section editor, funnels on the Peak Forms engine, booking, consent before trackers, SEO fields, versions and leads in Peak CRM exist in Peak Pages today; everything else is marked as example or planned.
Your first landing page, built from sections.
Start Peak Pages, pick a template and replace the copy with your offer.
Frequently asked questions
How does a landing page differ from a website?
A website shows many things. A landing page pursues one goal and leads to exactly one next step.
Do I need coding skills?
No. In Peak Pages you assemble sections from a library and edit the text directly.
Where do the enquiries go?
Leads land in Peak CRM. Webhooks and CSV export are available too.