Set a token
The thank-you page after the funnel should show the person's first name.
{{name}}, a funnel field or {{param:campaign}} from the URL.
Peak Pages · Personalization
With tokens such as {{name}} and URL parameters, Peak Pages adapts headlines and copy: to the name from an earlier funnel step, or to the campaign someone arrives through. If a value is missing, your fallback text applies. What gets inserted is always plain text.
Local example · fixed rules · nothing is saved
Why: The name comes from an answer the person gave. If it is missing, the page still reads normally.
02 / How a page gets personal
Good personalization feels attentive, not creepy.
The thank-you page after the funnel should show the person's first name.
{{name}}, a funnel field or {{param:campaign}} from the URL.
Headline: “Thanks, {{name}}!”
Fallback without a name: “Thanks for your enquiry!”
Source: the “First name” field from the previous funnel step
Open the preview with a test parameter and see what a visitor sees.
Your review is still open.
These marks publish nothing.Proposal and publishing stay separate
Peak Pages uses funnel answers and URL parameters. It buys no data and recognises no people on its own.
Inserted values are shown as text, never as code. Hidden fields only take parameters you have allowed.
The preview on this page follows fixed rules. It reads no real URL and saves nothing.
The next step
Set your first token in Peak Pages and test it through the preview.
Set up personalization in Peak PagesLocal example · fixed rules · nothing is saved
No. One page carries several variants, the rules pick the right one.
The rules read details like campaign or source from the link. Behaviour is only measured with consent.
No, they are made-up examples.