Attribution · Planned
Attribution analytics is planned to match orders and deals to their campaigns and channels, with a visible model: first touch, last touch or shared. It does not exist yet. Today orders in the preview carry their channel and marketplace; that is the sales channel, not attribution across several touchpoints.
Today: understand attributionPlanned, not available. Campaign and CRM sources are planned. In the preview you evaluate revenue by channel, marketplace and new or returning customer.
01 / Example value
Which channel gets the credit in your business today?
Orders: channel × new/returning · Can be evaluated in the preview · Campaign as a touchpoint (planned)
Change the example value. The finding follows the value.
Fictional example · no real data
Two sample questions
And by which rule?
Which campaign brings enquiries that turn into projects?
Orders: channel × new/returning · Can be evaluated in the preview · Campaign as a touchpoint (planned)
Campaign links from Peak UTM · Enquiry → deal, last touch (planned) · Next to it: first touch (planned)
Honest about the status
01 / What is settled today
This capability is specified and not built yet. There is no date and no separate price.
02 / Your control
Businesses and numbers on this page are made up and marked as examples. None of it is a measurement or a customer result.
Compare both evaluations and their reasons.
03 / The clear limit
Peak Analytics is available as a preview: pivot evaluations over orders, receipts, tasks, goals and files, CSV export and sharing.
Your next step
The attribution guide explains the models, their weaknesses and when each one fits. That already helps you decide on budgets more deliberately.
Today: understand attributionPlanned, not available. Campaign and CRM sources are planned. In the preview you evaluate revenue by channel, marketplace and new or returning customer.
No. This capability is planned and not built yet; there is no launch date. Available today is the Peak Analytics preview: pivot evaluations over orders, receipts, tasks, goals and files with CSV export and sharing.
No. The channel is the order's sales channel. Attribution across several touchpoints such as campaign, enquiry and deal is planned.
First touch, last touch and shared credit, side by side instead of one single number. The model is meant to be shown with every result.
Campaign links from Peak UTM, enquiries from Peak Forms and deals from Peak CRM are planned. None of them is a source of the preview today.
