Peak Booking · Booking conversion
More guests all the way
to the meeting.
A guide to booking conversion: keep stages and denominators apart, find the biggest gap in Peak Booking's 12-stage funnel and check changes in a traceable way instead of guessing.
Where do you lose guests on the way to a meeting?
2 questions in the plan. First question: Between which two stages do you lose the most guests?
Stages, denominators, gaps
Page view. Time picked. Booked.
Between which two stages do you lose the most guests?
The goal is not the rate but the right conversations.
A higher booking rate only helps if the right people book. That is why this guide separates the stages, names the denominator of every rate and shows how to make a change so you can recognise its effect later.
From reading to doing
Your check questions. For your page.
Settle before every change.
2 questions selected
- Between which two stages do you lose the most guests?
The analytics mark the biggest gap. Start there, not with the colour of the button.
- Which stage do you calculate your rate from?
Booked per page view and booked per contact are two different statements.
What a rate
really measures.
Peak Booking counts twelve stages from the page view to the customer. Every rate names the stage it starts from.
Between which two stages do you lose the most guests?
The analytics mark the biggest gap. Start there, not with the colour of the button.
Page viewSomeone opened the page. Anonymous, not a contact.
ContactThe guest entered name and email. That is not yet qualification.
BookedA meeting is confirmed. Whether it takes place is a stage of its own.
Khách hàngRead from Peak CRM, only when a won deal is recorded there.
The playbook
How to improve booking conversion.
Stage, denominator,
change.
Measure → Understand → Change
- 01
The gap first. Then the idea.
Look in the funnel for the biggest gap and stick to exactly that stage.
ExampleMany see times, few pick one
Check the time picker first. - 02
A statement with a denominator.
Describe the problem with stage, denominator and segment. Then it is clear what should change.
Sharpen an assumption
Many drop off from contact to time picked, mostly on mobile.The page converts badly. - 03
One change at a time.
Change one thing, then compare the same stage with the same denominator over a new period. Real A/B experiments are planned and not available today.
Check after the changeQuestion made optional
Same stage, same denominator, new period.
Your quality check
Can your change be checked?
Tick what you have checked. Your selection stays in this view only.
0 of 4 points checked
What this article is based on.
General guide with made-up examples, no study and no measured values. The 12-stage funnel with the biggest gap marked, drop-off per question, breakdown by source, device, language, time zone and landing page, and rule-based insights with a minimum sample exist in Peak Booking today. A/B experiments are planned.
- Editorial demo
Editorial example with made-up sample data. Public booking page, Google Calendar, qualification rules per answer, recommended times, confirmation with a manage link, save and continue, “Leads without a meeting” and the 12-stage funnel exist in Peak Booking today; everything else is marked as example or planned.
- Evidence pending
No dataset and no study. The page shows a way to check, not measured values.
See where your guests drop off.
Publish a page with Peak Booking and open the analytics with its biggest gap after the first visits.
Frequently asked questions
Which stages does the funnel show?
Twelve stages from page view to customer. The biggest gap is marked.
When does Peak Booking show insights?
Rule-based insights name their basis and need a minimum sample. Below it, Peak Booking shows none.
Can I run A/B tests?
Not today. A/B experiments are planned.