460% more conversions for a SaaS company

A successful startup founded in the US in 2018 is gaining influence in device management solutions. It offers a comprehensive solution for Android Enterprise devices that lets customers from a wide range of industries manage multiple devices at once and set them up quickly, cost-effectively and thoroughly through its own software.

Their goal is to achieve efficient results and gain more and more awareness in the German market. For these reasons, they entered a partnership with us for pay-per-click advertising and copywriting.

Since its founding, the company has been conquering the US market with app management for Android devices. Since last year, it has been expanding into selected European countries and therefore into Germany. The leadership team brings almost 60 years of combined experience solving complex problems around enterprise devices. To do so, the team has dug deep into the Android operating system and continuously optimizes its own SaaS solution for usability and efficiency.

Since the company had only recently decided to offer its software solutions in German-speaking countries as well, they were looking for cheaper conversions than in the US market. For the step into Europe, the launch in PPC and copywriting was especially important to them in order to gain awareness and customers quickly. That left little time to achieve groundbreaking results.

To reach the set goals, a comprehensive analysis first had to be carried out. It turned out that in Germany the abbreviation of the offered service, MDM (mobile device management), also stands for a coin trading company. The keywords therefore had to be adjusted accordingly. In addition, only a very limited budget was available in the initial test phase, which restricted the scope for a comprehensive data analysis. But since good results were achieved quickly, the ad budget could be increased, which allowed even more efficient, data-driven optimization. Some texts also had to be adjusted to ensure a higher conversion rate.