€170,000 more revenue in 60 days thanks to Google Ads for a British maker of feel-good products

We help manufacturers and shops in e-commerce increase their conversion rate and generate even more revenue with Google Ads.

Mobile view of the translated product page with weighted blanket

01 · Overview

Overview

A British manufacturer wanted to establish itself in the German market with weighted blankets, slippers, hoodies and sleep masks and contacted us for that.

Our services focused mainly on managing the Google Ads campaigns, translating the website and making adjustments to email marketing.

02 · Challenge

Challenge

There was neither a German-language website nor was the customer journey or the ads in German. The setup of the English-language ads also needed optimization.

Brexit also posed a challenge: at first it wasn't possible to ship goods to customers on time. A warehouse of its own in Germany solved this, because from there short delivery times could be guaranteed again.

The number of new customers through the campaigns was relatively low. The ads also didn't perform as well as they should, so there was still a lot of room for improvement in the conversion rate.

3D illustration: postcard with British flag and map

3D illustration: hoodie and slippers from the feel-good product line

Strategy

To establish a presence in the German market, the client first needed a website translated into German and an appealing German-language customer journey. Building on that, we turned to the Google Ads campaigns, which also had to be adapted for German users, as well as the Facebook Ads. The setup of the English-language ads/ad copy also had room for optimization, which our experts took care of carefully.

Since the British company, besides the website, sensibly relied on different landing pages for its various products, we adapted these into German as well.

03 · Results