Year-over-year revenue growth thanks to Google Ads for a shop in painting and repair supplies
With our experts in paid marketing campaigns, we help online shops in the home and trade supplies sector achieve significantly higher revenue and build enormous reach.
Overview
A German online shop asked us for support: it supplies end consumers as well as business customers with high-quality painting supplies, such as adhesive tapes, masking tape, paints or varnishes, as well as other quality products for filling and repair work.
In the B2B area, the primary target group consists of tradespeople for whom high-quality products make work easier and help them achieve the best results for their customers.
Challenge
Since the market for painter and tradesperson supplies is practically flooded with cheap products, the client was looking for a way to make its high-quality items known and so make daily work easier for many tradespeople. After all, only those who use materials that truly deliver on their promises can fully meet their customers' wishes.
When we took over the account, tracking wasn't working properly because two pixels had been implemented instead of just one. The data also wasn't cleanly maintained, and there was no proper access history.
The goal was to increase revenue while holding the ROAS target of 4.
Strategy
Because of the faulty data and the other problems, the account practically had to be set up from scratch.
While building the account, the data feed for Google Shopping was optimized so that it runs as a fixed channel for new customer acquisition.
In addition, the focus was on expanding and launching the search campaigns. For even more reach and audience targeting, our experts also tackled the Display Ads project. Remarketing was also set up so that even more conversions come from interested users who had already visited the website once.
Results
Monthly revenue rose by €30,900 to a total of €54,200. The resulting additional profit was €8,000 year over year.
Compared with the previous year, this added up to a significant overall increase.
- 30.900 €
- more monthly revenue (€54,200 in total)
