Over 215% year-over-year revenue growth with Google Ads for Lill's, an online shop for sustainable dog accessories
Our performance marketing experts help pet supply shops and manufacturers make their products even more visible and grow in a healthy way!
Overview
The German sustainable online shop Lill's, with dog accessories such as bathrobes, collars, leashes, food and much more, turned to us to reach the right audience with paid advertising and grow even further. Our Google Ads campaigns perform excellently and achieve a strong ROAS between 10 and 12.
Challenge
Since the pet supplies segment is highly competitive and the shop was still relatively small with little reach, it remained far below its revenue potential.
The reason was that, owing to low brand awareness, potential customers knew neither the shop nor the innovative and sustainable solutions through which they could save a lot of time and effort with their dog while also contributing to the environment.
With over 40 brands carried in the shop, the challenge was also to set up the right targeting and the appropriate account structure.
Strategy
Given the challenges mentioned, we first pursued the strategy of focusing exclusively on the dog bathrobe. This product is considered very target-group-specific, stands out as a USP, that is, as the online shop's unique selling point, and also offers a good margin, which gives us room to scale and brings the company more profit.
We also invested a lot of time in testing different campaigns to find out which one is ultimately the most profitable.
The basic Google Ads measures first consisted of advising on the feed creation process, then implementing and optimizing the feed, before we created the ads and improved and properly set up the relevant campaigns.
Adjustments to tracking followed as well: on the one hand for remarketing, and on the other, both the structure and the previous strategy were harmonized so that both fit the company's presence better.
Results
The result in numbers
With our Google Ads campaigns, we achieved remarkable revenue. They delivered outstanding results in the 2020/2021 year-over-year comparison, which our client is very happy about.
- 215 %
- Year-over-year revenue growth
- 83 %
- more conversions & new customers year over year
- 21 %
- lower cost per new customer acquired
“[…] are true Google Ads experts and help me, with great success, to advertise and sell my sustainable products for dogs. A pleasant working relationship is very important to me, and they make me feel very well looked after.”
Lena
Founder of Lill’s
Thanks for Watching
We have a dedicated, UX-oriented team of designers and front-end developers.
We care a lot about what we do, and we've become experts in attractively designed products. Thanks to our different backgrounds, we've brought together a very broad range of skills.
