Muscle recovery tool

How we helped a sporting goods manufacturer achieve a higher ROAS at lower ad costs with Google Ads in six weeks: from 3.97 to 7.54.

Make the account more profitable, reach the ROAS target of 5.0

With our optimizations, we clearly exceeded our client's goals.

01. Achievements

Satisfied client thanks to the short-term optimization integration. We currently maintain a stable partnership with him.

ROAS from 3.97 to 7.54
Updating and restructuring conversion actions for better measurability: $10,000 in costs saved
Costs: more than half saved ($10,000): Conversion value fell by $7,500
Conversion value fell by less than the budget saved ($7,500): Avg. CPC fell by a third
Average CPC fell by about a third

02. Milestone

Since our client urgently needed optimizations in his campaigns, he was delighted that we implemented them quickly and with great success.

03. Plan

We took over in the last week of June and quickly developed a strategy to reduce costs while keeping most of the profits in the account.

To really take off, several levers need to be adjusted and work together to achieve long-term success.

Targeting
Using audiences and remarketing for better targeting
Measurability
Updating and restructuring conversion actions for better measurability
Competitor Research
Launch of new campaigns with comprehensive keyword and competitor research
Lowering Costs
Individual management of negative keywords by niche industry category