Google Ads consulting for PizzaBag®, maker of premium delivery bags
Besides directly creating and optimizing paid advertising, we also support clients with our consulting services to achieve even better results.
01 · About the company
Overview of our client
Since 1990, the German company PizzaBag® has been producing high-quality, very well insulated pizza delivery bags, because the delivery bags otherwise on offer didn't have the desired quality.
PizzaBag® from CE Produkte GmbH
For even better sales results, the managing directors Emilio van Boxmeer and Christian Gerwing came to us in 2020, and we have been at their side ever since as part of our Google Ads coaching.
With our support, they have since seen, among other things, over 38% more conversions and a 68% higher conversion value at 22% lower cost per conversion.
02 · Problem
Challenges to solve
Since PizzaBag® is among the first to produce high-quality delivery bags in Germany, the product and the company have enormous potential. The item is still relatively unknown, however, which is why they wanted more reach through Google Ads, mainly to address delivery services and restaurants.
A Google Ads account was already set up, but it wasn't running well because it contained some errors and the Google Shopping feed wasn't set up correctly. As a result, PizzaBag® paid for ads, but they weren't served to leads.
There was also a wish to set up a new search strategy for even more sales. We were asked for advice on this as well.
03 · Solution
Solution strategies
To begin coaching the PizzaBag® owners, we first examined the account and feeds for errors and optimization opportunities.
We also gave our clients new options for the barely existing search volume, so they can use Google to target users for it.
We also supported the placement of PizzaBag® campaigns in Switzerland and Austria and ran research campaigns for that.
We also helped with individual Google Ads questions around campaigns and strategies, such as creating and adjusting campaigns in further countries outside Germany (the Netherlands, the UK, Spain, Italy and France) and ads in the respective languages.
In addition, the operators still had questions about the shop system, which we were happy to answer, and we resolved difficulties with item numbers, plug-in installation and backend damage with Shopware.
To tackle the challenge of the faulty Google Shopping feed, we took a closer look at the Merchant Center, then set up the feeds from scratch and reconnected the account. With the new data this produced, ad serving worked regularly and reliably again.
04 · Results
Results thanks to our consulting
Through our consulting, tips, tricks and solutions, PizzaBag® was able to achieve very strong results with Google Ads.
- +56 %
- Increase in ROAS
- over 38%
- more conversions
- 68 %
- higher revenue
- 22 %
- lower cost per conversion
05 · The results achieved
Customer testimonial
“Thanks to the Google Ads consulting […] we achieved significantly better results in our account and now know incredibly more about how to set up and adjust Google Ads successfully. Thank you so much!”
Christian Gerwing
Managing Director of PizzaBag®
