162% more revenue for a Dutch cosmetics startup
We use Google Ads to help online retailers get even more conversions while lowering their ad costs!
About the company
Overview
One of our clients is a cosmetics startup founded in 2015 and based in the Netherlands. Their goal is to make high-quality products that make women feel even better in their daily care routine while doing something good for their skin.
Their range runs from nourishing moisturizers and razors for sensitive skin to shaving foam and other skincare products.
Problem definition
Challenge
PPC Marketing
The Dutch cosmetics startup we support wants to grow fast and conquer the European market beyond the Netherlands. Until we began working together in April, there was no PPC marketing in Germany, which is why the company turned to our Google Ads experts. To launch paid advertising in Germany, we had to start from zero and build everything from the ground up.
Profit
Another challenge was the existing account for the Netherlands: the shopping campaigns were above the target value, making them too expensive and bringing too few conversions. We were able to solve these problems too, so the Dutch campaigns now also show highly profitable results.
How we approached the challenge
Strategy
Since the company does not (yet) have a German-speaking team, we first made adjustments to the German website and set up the German Google Ads account properly.
Since fast growth was the top priority and a sufficient budget was available for it, our experts were able to achieve good results as early as the first month (April 2021).
For the management, it was therefore clear and logical that from May 2021 we should also look after the existing Google Ads account for the Netherlands. Here too, we immediately achieved more conversions for the startup at lower click costs.
Facts
Results
- 162 %
- more revenue
- 175 %
- more conversion value
- 8,5×
- lower cost per conversion
More about the cosmetics startup
Women like to feel comfortable in their skin, which is why they place great value on their skincare and a perfect shave.
This cosmetics startup devotes itself fully to this wish with its sensitive products.
For comprehensive skincare and a comfortable shave without skin irritation, they offer cleansing creams, razors, shaving creams, balms, as well as reusable and eco-friendly exfoliating products and bamboo cotton pads.
After the Netherlands and Germany, they want to offer their products in other European countries in the coming years and market them nationwide.
