Comparison · Attio
Attio vs. Peak One: Build the CRM yourself or use a model that's already connected?
Attio is a flexible CRM where you model objects, lists and workflows yourself. Peak One brings a central model in which customers, work, products and numbers are already connected.
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In short
Four reasons why teams look at Peak One.
Attio is strong when a revenue team wants to shape its own CRM. Peak One starts one level broader: at the company behind sales.
- 1Connected instead of modeledPeople, companies, tasks, projects and products are one identity from the start. You don't have to create them as objects first.
- 2More than revenue dataCash flow, products and fulfillment belong to the platform, not to yet another tool.
- 3Plan tiers instead of price per userPeak One charges by plan tier. Attio charges per user, with limits on seats, objects and records per plan.
- 4Where Attio fits better, honestlyFor a freely modelable CRM with sequences, workflows and API, Attio is further along today.
The difference
Attio and Peak One compared.
Last reviewed:
At a glance
Approach
What the tool is built for
- Peak One
- Business platform: tasks, customers, products and numbers in one model
- Attio
- Flexible CRM for revenue teams: data model, workflows, sequences and AI agents
Free plan
Start without payment details
- Peak One
- Free, €0
- Attio
- Free, $0, up to 3 seats, no credit card
Pricing model
How the price is calculated
- Peak One
- Reference price per plan tier, net. Included members are stated in the quote.
- Attio
- Per user and month, plus credits per seat and per workspace
Data location
Where your data lives
- Peak One
- Application and database in Frankfurt am Main
- Attio
- Not stated on the pages reviewed
Features
Data model
How data is structured
- Peak One
- Central model: people, companies, tasks, projects and products as one identity; custom objects not documented
- Attio
- Custom objects: up to 3 in Free, 5 in Plus, 12 in Pro, unlimited in Enterprise
Contacts and deals
The CRM itself
- Peak One
- CRM: contacts, conversations and sales opportunities with history
- Attio
- People, companies and deals with email and calendar sync plus automatic enrichment
Sequences
Sales follow-up
- Peak One
- Not as a separate app; Mail for bulk emails to selected contacts
- Attio
- Sequences and call intelligence on the Pro plan
Reporting
Reporting
- Peak One
- Analytics: choose metrics and see them in contextPreview
- Attio
- Up to 3 reports in Free, 15 in Plus, 100 in Pro
Tasks and projects
What happens after closing
- Peak One
- Work, Board and Day: tasks, project boards with team chat, daily and weekly planning
- Attio
- Project boards not listed in the plans
Cash flow and products
Numbers and assortment next to customers
- Peak One
- Peak Cashflow, Peak Finance, Peak Products, and Peak Fulfillment
- Attio
- Not listed in the plans
KI
Questions and assistance
- Peak One
- Ask Peak answers questions from your own dataPreview
- Attio
- Ask Attio, Web Agent and custom agents, via credits per plan
Integrations
Connecting other tools
- Peak One
- 3,270 integrations in the catalog, Attio included
- Attio
- App directory, API, SDK and MCP server
Pricing
Free
- Peak One
- Free: €0
- Attio
- Free: $0, up to 3 seats
Getting started
- Peak One
- Pro: from €9.90
- Attio
- Plus: $35 per user/month annually, $44 monthly, up to 10 seats
Middle tier
- Peak One
- Business: from €199.90
- Attio
- Pro: $79 per user/month annually, $99 monthly
Enterprise
- Peak One
- Enterprise: from €4,999.90
- Attio
- On request, annual billing
KI
Included allowance
- Peak One
- AI scope is specified in the quote
- Attio
- 100 to 2,500 credits per seat and month, workspace credits as an add-on
As of October 10, 2026. Attio prices in US dollars per the Attio pricing page. Per Attio, annual payment saves 20%; Pro can be tried for 14 days. Which features in the comparison table (such as workflows, AI agents, SSO) are included in which plan was not clearly readable in the page text; we only list what is clearly assigned to the plans. Peak prices are net reference prices in euros; billing interval, term and included members are set by the quote. Feature details are based on the providers' plan overviews.
Sources: Attio – Pricing · Attio – Product overview · Peak One – Pricing
Compare for yourself.
Start free with Peak One and keep Attio running until you've decided.
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When the company grows
What changes with Peak One.
- Available
A model that's already in place
People, companies, tasks, projects and products share one identity. CRM, Board, Day and Connect read the same row.
- Available
Numbers next to customers
Peak Cashflow shows where the money flows and how much room is left, right where you set priorities.
- Available
Products and orders
Peak Products and Peak Fulfillment keep assortment, inventory and orders in the same model as your customers.
- Preview
Questions in plain language
Ask Peak answers only from what you share in Peak and shows what the answer is based on.
Honest assessment
Which tool fits for your team?
Peak One fits if
- customers, projects, products and cash flow should sit in one model
- you don't want to design and maintain a CRM data model yourself
- hosting in Frankfurt matters to you
- the whole company should work in the same tool, not just sales
Attio is a better fit if
- you need custom objects and relationships for a special sales process
- sequences, workflows and call intelligence are the focus
- your team builds a lot on the CRM via API, SDK or MCP
- you're looking for a free CRM for up to 3 people with email sync and enrichment
By team type
Our assessment for each team.
| Team | More Peak One | More likely Attio |
|---|---|---|
| Founders and small team | Customers, tasks, and cash in one tool | When you only manage contacts and deals |
| Agency and service provider | Customers in CRM, projects in Board, cash flow alongside | Custom objects for engagements, retainers or partners |
| E-commerce | Products, fulfillment and customers in one model | B2B sales with a custom data model |
| Revenue team at a startup | When sales and delivery are the same people | Workflows, sequences and API connection to the product |
Switching over
Switching from Attio, with a plan.
- 01 / 03
Most important first
Choose the customers and deals that matter this month. Everything else can stay in Attio until you've decided.
- 02 / 03
Create in Peak CRM
Attio is in the Peak integration catalog: people and companies, deals and lists, plus notes and tasks. Custom objects have no one-to-one counterpart in Peak. What scope a move has, we clarify before you start.
- 03 / 03
One week in parallel
Work in Peak One for a week. Only cancel Attio once your team is really working there.
Frequently asked questions
Briefly answered.
Switching and data
Can I use Attio and Peak One in parallel?
Yes. You start Peak One on the Free plan and keep Attio running until you've decided.
Will my Attio data be carried over?
Attio is in the Peak integration catalog, with people and companies, deals and lists, plus notes and tasks. Custom objects from Attio can't be mapped one to one. Which data is carried over in your case, we clarify before the move.
Where is my data with Peak One?
The application and database run in Frankfurt am Main. Access rules at the database level ensure each account sees only its own data.
Pricing
How does Peak One pricing compare to Attio?
Peak One starts with Free for €0, Pro from €9.90, Business from €199.90 and Enterprise from €4,999.90, each as a net reference price. Attio charges per user: according to its pricing page, Plus costs $35 per user and month billed annually, Pro $79.
Do both tools have a free plan?
Yes. Attio Free costs $0 and covers up to 3 seats. Peak One Free costs €0; to get started you sign in with Google, no credit card needed.
Features
Can I create custom objects in Peak One like in Attio?
Custom objects aren't documented in Peak One. Peak One works with a central model of people, companies, tasks, projects and products. If you want to design your CRM data model freely, Attio is the better choice.
Does Peak One have AI?
Ask Peak is available as a preview. It answers questions only from what you share in Peak and shows what the answer is based on.
Keep exploring
What's included.
- FunctionTasks & projectsProjects as a board, tasks in the daily plan, one chat per project.View
- FunctionCash flow & runwayA clear cash picture from rough numbers, with runway and cost blocks.View
- FunctionCRM & contactsPeople, companies and context, connected with tasks and numbers.View
- FunctionIntegrationsConnect 3,270 tools without a second copy of your data.View
- ProblemDuplicate dataThe same customer in four spellings, each with a different status.View
- ProblemNo single source of truthWhen every number sparks a discussion about where it came from.View
More comparisons
Peak One compared, with the date of the last review and the places where the other tool fits better.
Try Peak One yourself. The rest follows.
Attio and Peak One compared: a freely built CRM data model or one connected model for the whole company, with pricing and features. Log in with Google and see your company in one place.
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