Research takes long, booking is quick
Between first idea and booking there are often weeks. If you aren’t present during that time, you won’t be remembered at the moment of booking.
Travel & tourism
The real work lies between inspiration and booking.
Travel providers, tours, hospitality and leisure offerings sell to people who research for a long time, compare and book late. What matters are season, utilization, booking flow and what happens after the inquiry.
Analyze my shop
Initial consultation – we look at booking flow, inquiry handling and seasonal steering.
Three diagnostic questions
Three questions before the conversation
With these answers it quickly becomes clear where to work first.
- At which point in the booking do most prospects drop off?
- How long does it take to answer a custom inquiry?
- How much lead time is there between booking and travel date?
Business model
What makes the travel business special
Season determines the value
The same booking is worth different amounts depending on the period. Steering without a view of season and utilization leads to advertising on the wrong days.
The booking flow has a say
Drop-offs happen in forms, with extra costs or unclear dates and terms – not for lack of interest.
Three bottlenecks
What it typically hinges on
Drop-offs in the booking process
Prospects make it to the last step and drop off. The spot is known, the cause hasn’t been investigated.
Custom inquiries without a process
Group, corporate or special inquiries are handled by email, without a fixed process and without follow-up.
Advertising without seasonal logic
Budget runs evenly although demand and utilization fluctuate sharply.
Starting points
Where we start
- 01
Review the booking flow
Step by step along actual usage – where people drop off and what is missing there.
- 02
Inquiries with a fixed process
Group and special inquiries get ownership, response time and follow-up steps.
- 03
Seasonal steering
Budget and visibility follow booking lead time and free capacity instead of an even monthly plan.
- 04
Serve the research phase
Content for the questions before booking – suitability, process, terms – separate from booking search.
Deliverables
What you end up with
Booking flow analysis
Drop-off points with concrete, actionable changes.
Inquiry process
Responsibilities, response times and follow-up steps for custom inquiries.
Season calendar
When which channels run, matched to lead time and utilization.
Evaluation by source
Visible mapping of visit, inquiry and booking.
Documented cases
Documented case from the travel sector
A project directly related to the booking flow.
Takewalks: work on friction in the checkout of a tour platform. No other services were provided there.
Example
Example scenario (not a customer case)
A provider of guided tours advertises evenly all year and handles group inquiries on the side by email.
- Budget follows the booking lead time of the respective season
- Group inquiries have an owner and a response time
- Drop-off points in the booking flow are named and prioritized
What we don’t do
What we don’t do
We take on neither tour operation nor pricing or capacity planning.
- No statements on utilization or achievable booking numbers
- No legal advice on travel or contract terms
Frequently asked questions
Clearly answered.
We book mostly through platforms.
Then it’s about the share that is directly bookable: visibility, booking flow and reasons to book directly.
Our season is short. Is ongoing work worth it?
The work is distributed differently: preparation before the season, steering during it, evaluation afterward.
What changes with AI assistants?
Part of the inspiration and comparison phase takes place there. We treat these questions separately from booking search.
Matching services
