Stage
Where does the deal stand, and is the stage tied to a verifiable criterion?
Pipeline analysis · Peak Atlas
How much revenue is already in your pipeline?
Alongside winning new demand, it's worth looking at open opportunities, pending decisions, and stalled next steps, prioritized by how close they are to closing.
Analyze my shop
Start for free with the Sales Check or go straight to the initial consultation.
Foundation
Five details per deal are enough to get started.
A pipeline analysis doesn’t need perfect data. It needs a few honest details on every open opportunity – even if they sit in a spreadsheet today.
Amount
A number or a range. Without an amount, nothing can be prioritized.
Last contact
When did someone last talk to the customer, not just send an email?
Next step
Is there a concrete next step with a date, or is everyone waiting for them to “get back to us”?
Decision-maker
Are we talking to the person who can decide, or to someone who has to pass it on?
Diagnosis
What we look at for every opportunity.
Age
How long has the deal been open, and how long has it been in the current stage? Old deals aren't automatically lost, but they need a decision.
Stage criteria
Is the stage earned? Which criteria a stage requires, such as a discussed budget before “Quote,” is up to you; we check whether the deals meet them.
Contact gaps
How big is the gap between the last real conversation and today? Long contact gaps are a reason to clarify interest, timeline, and next step again.
Realistic priority
Amount, probability, effort to close and proximity to decision – together this yields a sequence, not just a list. Proximity to the money determines what is worked on first; it doesn’t replace the work on new demand.
Result
A prioritized work list. No revenue promise.
At the end there is no amount we promise you, but a list your team can start on the next morning.
| Priority | Typical finding | Next step |
|---|---|---|
| Now | Quote is in, decision-maker known, last contact was a long time ago | Personal conversation with a clear question about the decision |
| This week | Stage “Negotiation,” but open question unanswered for weeks | Clarify the open question, schedule an appointment with a date |
| Downgrade | Stage “Quote,” budget not yet discussed, decision-maker unknown | Back to qualification, identify the decision-maker |
| Close deliberately | No contact for a long time, no next step, no decision-maker | Closing message, close the deal, clean up the pipeline |
Deals closed on purpose are a gain: they no longer distort the forecast.
Two paths
Free Sales Check or joint analysis?
Both have their place. The difference lies in depth and involvement.
Sales Check (free, external)
- Structured self-assessment of your sales
- You answer questions about pipeline, process and steering
- First indication of where the bottleneck probably is
- A good starting point if you don't yet know whether an analysis is necessary
Pipeline analysis (joint)
- We go through your real open opportunities one by one
- Check of age, stage criteria, contact gaps, and priority
- Prioritized work list with next steps per deal
- Written findings with qualitative patterns and recommendations
The Sales Check doesn’t replace the analysis – it shows whether it’s worth it for you.
Findings
Four findings we look for.
Quotes without a decision date
The quote is out, the customer is “reviewing.” Nobody asked until when.
Stages without criteria
Deals are advanced by gut feeling. The forecast calculates with probabilities nobody can justify.
Wrong contact person
Months of conversations with someone who isn't allowed to make the decision.
Good opportunities buried under bad ones
The most promising deals get the same attention as hopeless ones – because nobody prioritized.
The analysis makes visible which opportunities deserve a next step and which you deliberately set aside or close. While your team clarifies existing opportunities, the planned acquisition of new demand stays active.
Honesty
An estimated pipeline is not guaranteed money.
We show you which opportunities are realistic and what they need. We won't tell you how much revenue is “safe.” Nobody knows that, and anyone who claims to is selling you a number instead of a work list.
- Priority and next step instead of a probability percentage with no basis
- Findings your team can follow and verify
- Recommendations for what makes sense next, even if it isn't something from us
Deliverables
What you get.
Prioritized work list
Every open opportunity with priority, finding, and next step, ready for the next team review.
Written findings
Qualitative patterns in your pipeline: Where is revenue lost, and why?
Recommendation for the next step
Whether Sales Management, CRM optimization, or external leadership, or whether your team can manage on its own.
Frequently asked questions
Clearly answered.
Our pipeline lives in a spreadsheet. Does that still work?
Yes. For the analysis, we need stage, amount, last contact, next step, and decision-maker for each opportunity. Which tool holds that information is secondary. Whether a CRM makes sense afterward will show in the findings.
What is the minimum number of deals?
There is no fixed minimum. Even a small pipeline shows patterns if the data is honest. With very large pipelines, we focus first on the opportunities with the biggest leverage.
Will we get a number for how much revenue is in there?
You get a prioritized list with amounts and findings per deal. A total is quickly formed – but we don’t sell it to you as certain revenue. What matters is which opportunities get a next step.
What happens after the analysis?
Your team works through the list. If the findings show that routines, CRM or leadership are missing, we discuss which service makes sense next. Often the list alone is enough.
