+484 %
Year-over-year revenue, Jurassic Fruit (2020–2021)
E-Commerce Growth · The Money Path
First, we get the money your shop has all but earned.
Before we buy more traffic, we optimize the path from existing interest to actual contribution margin.
Peak Atlas optimizes online shops along their entire money path, from payment, checkout and cart through product pages and repeat purchases to Google Ads, Shopping and new demand.
We don't automatically start with more traffic. We start where additional economic value is most likely to be created.
For established e-commerce companies with existing demand.
The Path of Money
From money already earned back to new demand.
10–12
ROAS of the Google Ads campaigns, Lill's
Historical project references from published case studies.
The problem
More traffic doesn't fix a broken growth system.
A shop can grow and still leave money on the table.
Maybe you buy traffic too expensively. Maybe customers drop out at checkout. Maybe the cart is too small. Maybe product pages don't convert. Maybe existing customers never buy again.
And perhaps you're already investing in new demand, even though bigger levers sit closer to the money.
01Checkout Completion RateCheckout
Purchase intent present. Order lost.
02CVRConversion
Traffic present. Too few purchases.
03Avg. order valueAOV
Customers buy. But not enough.
04Repeat RateRetention
First purchase made. Second purchase missing.
05CACCAC
Growth gets more expensive with every euro.
06Contribution MarginProfit
ROAS looks good. Contribution margin doesn't.
Our system
10 stations. One order.
We follow the money backward – from result to demand. Each station opens a complete dossier with goal, metric, problems and possible levers.
We check backward from the result, then prioritize with your shop data by expected impact, effort and feasibility. An earlier station isn't automatically more important.
We don't optimize for vanity metrics
Growth doesn't end at ROAS.
Signature metric
Contribution Margin
What's actually left after product costs, fulfillment, payment and marketing?
Revenue
− Product costs · − Fulfillment · − Payment · − Marketing
= contribution margin after marketing, before fixed costs
CAC
What does a new customer cost?
CVR
How much demand is actually monetized?
AOV
How much revenue does each order generate?
Repeat Rate
How much value is created after the first purchase?
MER
How efficiently does marketing work as a whole?
LTV
What is a customer worth in the long run?
Case Study
484% more revenue for a store with farm-fresh fruit
- Starting point
- A French online store delivers fruit straight from the producer. 800 products in the range, but only 150 to 180 available at the same time.
- Bottleneck
- Seasonality and fixed order days limited the advertising window and the available data; competition in the market was strong.
- What we changed
- Campaign structure in Search and Shopping built by fruit category and seasonality
- Automated campaigns, multiple shopping feeds and parameter adjustments for room to scale
- Tracking switched over and targeted remarketing implemented
- Business model expanded with “Subscribe & Save” to increase lifetime value
+484 %
Year-over-year revenue, 2020 vs. 2021
What the bottleneck demands
A growth system needs more than one channel.
Depending on the station where money is lost, we apply different skills.
01
Acquisition
- Google Search
- Shopping
- Performance Max
- YouTube
- ChatGPT Ads
02
Conversion
- CRO
- Landing pages
- PDP optimization
- Cart
- Checkout
03
Commerce
- Merchant Center
- Feeds
- Bundles
- Upsells
- Range
04
Data
- GA4
- GTM
- Attribution
- Tracking
- Reporting
05
Retention
- CRM
- Lifecycle
- Repeat Purchase
06
Economics
- CAC
- AOV
- LTV
- COGS
- Contribution Margin
No black box
This is what our work actually looks like.
01
Google Ads Account
Account structure, campaigns, bidding logic and budget control, run by us and visible to you.
02
Merchant Center Feed
Product data, attributes and feed rules so Shopping covers the entire range.
CRO Audit
Assessment of the purchase journey from entry to order confirmation, with prioritized levers.
Product page audit
Purchase arguments, trust elements, price presentation and structure for each product type.
Testing Backlog
Hypotheses with expected impact, effort and sequence.
Looker Dashboard
A look at the numbers that describe the money path.
Tracking Plan
Which events are measured, how they're defined and where they end up.
Weekly Growth Report
What happened, what we conclude from it and what's next.
Forecast
Scenarios instead of promises: what happens with which change?
Roadmap
The order of work along the money path.
Quick test
Where is the biggest lever in your shop?
Assessment
Enter your numbers. The assessment appears as soon as enough values are available.
The output is a rough estimate based on your inputs, not an expert opinion or a forecast.
Different bottlenecks. Same logic.
Efficiency · Focus on one high-margin product, shopping feed and remarketing.
Scaling · Google Ads for Germany and the Netherlands.
Conversion · Campaigns cleaned up, shopping feed improved and purchase barriers reduced.
Historical project results. Starting points and time frames differ; the details are in the respective case studies.
Collaboration
We're not looking for work. We're looking for the bottleneck.
- 01
Diagnosis
Understand shop, marketing, economics and data.
- 02
Prioritization
Identify the most economically relevant bottleneck.
- 03
Implementation
Apply the right skills.
- 04
Testing
Test hypotheses systematically.
- 05
Scaling
What works gets more capital.
Peak Atlas is a fit for you if …
- Your shop already has real demand.
- You want to grow profitably.
- Ads and shop may be optimized together.
- You make decisions based on numbers.
- You're looking for a partner, not just a campaign manager.
Peak Atlas probably isn't a fit if …
- Your product hasn't been validated yet.
- You only want the cheapest possible ads management.
- You don't want to share any numbers.
- Revenue matters more than profitability.
- Shop and offer can't be changed.
How we work with e-commerce companies.
Growth Partner
Lasting work along the entire money path.
- Strategy
- Paid Acquisition
- CRO
- Tracking
- regular analysis
- Testing Roadmap
Individual, depending on scope and starting point.
Analyze my shopSpecialist Sprint
For clearly defined problems.
Google Ads · Tracking · CRO · Feed · Audit
Analyze my shopAdvisory
For in-house teams that handle implementation themselves.
Strategy · Prioritization · Sparring
Analyze my shopDecision aid
Frequently asked questions
At what shop size does working together make sense?
As soon as there is existing demand and regular orders. Without demand, we'd be optimizing a path no one is walking yet.
How high should our ad budget be?
That depends on margin, basket and market size. What matters isn't the size of the budget but whether an extra euro brings in more contribution margin than it costs. We clarify that before we work together.
Do you only work with Shopify?
No. Shopify and Shopware are common, but the work depends on the business model and the data, not the system.
Can we do just Google Ads with you?
Yes. But we'll tell you if the bigger lever lies elsewhere.
Do you also handle CRO and landing pages?
Yes, as part of the money path: purchase journey, product pages, cart and checkout.
How quickly will we see first results?
Technical and structural errors often take effect in the short term. Anything involving learning phases, tests or repeat purchases needs months rather than weeks. We tell you up front what becomes measurable when.
How do you measure success?
By economic metrics: contribution margin, CAC, AOV, repeat purchase rate and MER, not by ROAS alone.
Do you work on a success-fee basis?
We discuss models individually. Purely success-based compensation requires full data transparency and stable measurement.
What if we already have an agency?
Then we first clarify whether there is really a gap. A second provider at the same station rarely brings in more money.
Can we start with an audit?
Yes. A defined audit is a common way to start and provides the basis for prioritization.
Guided by seniors. Not handed off to junior teams.
The person who analyzes your shop also works on the implementation.
Your next bottleneck
You don't need to know yet what your shop needs.
That's exactly what the money path is for. We analyze at which station economic value is currently being lost and where we would start first.
Not a generic agency pitch. We talk about your shop, your numbers and your next bottleneck.
“Thanks to the support we now reach significantly more new customers through the Google Ads channel and can make even more food lovers happy. I'd especially like to highlight the always transparent and fair collaboration, which I haven't experienced in this form with any other agency.”
The first step
A free 15-minute initial consultation to size up your store: where does it stand, where is the biggest bottleneck likely to be, and does working together make sense? Not a comprehensive audit – an honest first assessment.
Analyze my shop
