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Peak Atlas

UTM tracking for small marketing teams

One campaign, one name in every report.

Source, medium, and campaign decide whether your report shows a promotion as one row or as five. Build a link right below and see what software needs to watch for when handling many links.

Build UTM linkSee UTM in Peak One
01

Here's what it looks like

UTMExample
Campaign · Fall promotion
Newsletter
utm_source=newsletter
LinkedIn
utm_source=linkedin
Medium
email / social
Campaign
herbstaktion

All links meet the standard

Simplified sample view with made-up data.
02

On this page

  1. 01Try it
  2. 02Overview
  3. 03Selection guide
  4. 04Use
  5. 05Features
  6. 06Is it a fit?
  7. 07FAQ

Try it right away

Your UTM link in twenty seconds.

Destination URL and three required fields. The link is built in your browser; your entries are not stored or transmitted.

The page the link should lead to, with https://.

Where the click comes from, e.g. newsletter, linkedin.

Type of channel, e.g. email, social, cpc.

Name of the campaign, e.g. herbstaktion.

Distinguishes variants, e.g. button-top.

Your link

https://example.com/angebot?utm_source=newsletter&utm_medium=email&utm_campaign=herbstaktion

  • The builder sets utm_source, utm_medium, utm_campaign, and optionally utm_content. utm_term for search terms isn't included.
  • If the destination URL already has parameters with the same name, they are replaced; an empty utm_content removes an existing value.
  • The link doesn't count clicks. You see how many visitors come through it in your analytics tool.

Quick overview

What UTM tracking software does.

UTM parameters
Additions to a link that specify source, medium, and campaign so your analytics tool assigns visitors to the right campaign. Software for this makes sure all links are built to the same standard and stay findable instead of scattered across a spreadsheet.
Formula
Destination URL ?utm_source=source &utm_medium=medium &utm_campaign=campaign
Example
The fall promotion runs via newsletter and on LinkedIn. Both links carry utm_campaign=herbstaktion but differ in source and medium. In your reports, the promotion shows up as one campaign, broken down by channel.
Common mistakes
  • Mixing upper and lower case, so “Newsletter” and “newsletter” become two sources
  • Adding UTM parameters to internal links on your own website
  • Making up campaign names from scratch for every link instead of taking them from a template

The parameters

Five parameters, five questions.

UTM parameters with meaning, example, and typical mistake
ParameterAnsweredExampleTypical mistake
utm_sourceWhere does the click come from?newsletter, linkedinThe same source spelled two ways
utm_mediumWhat kind of channel?email, social, cpcSource and medium swapped
utm_campaignWhich promotion does it belong to?herbstaktionEach channel with its own campaign name
utm_contentWhich variant was clicked?button-obenUsed for everything that doesn't fit anywhere else
utm_termWhich search term?appointment bookingFilled in for channels without a search term

Selection guide

How to recognize good UTM tracking software.

Pre-weighted for small teams with newsletters, ads, and social media. Adjust it to what matters for your campaigns.

  1. Link templates

    Available in Peak One

    Source, medium, and campaign come from a template, not from memory.

    Peak One: In Peak UTM, link templates specify how source, medium, and campaign are written.

    How important is “Link templates” to you?

  2. Find links again by campaign

    Available in Peak One

    Which links belong to which promotion, even weeks later.

    Peak One: An overview shows which campaigns are running with which links.

    How important is “Finding links by campaign” to you?

  3. Check against the standard

    Available in Peak One

    Deviating links stand out before they dilute the analysis.

    Peak One: A dedicated view checks whether the links follow the link standard.

    How important is “Checking against the standard” to you?

  4. Set your own rules

    Not yet verified

    Lowercase, allowed values for medium, a fixed list of sources.

    Peak One: Link templates and a link standard are documented. Which rules you can set yourself isn't described on the website yet.

    How important is “Setting your own rules” to you?

  5. Working links

    Available in Peak One

    A typo in the destination address gets caught before the campaign runs.

    Peak One: A list shows all links and whether they work.

    How important is “Working links” to you?

  6. Team collaboration

    Not yet verified

    Several people build links for the same campaign using the same templates.

    Peak One: Whether several team members can work on links and templates together isn't described on the website yet.

    How important is “Team collaboration” to you?

  7. Visitor analysis

    Partial

    See clicks and visitors per source and campaign.

    Peak One: Peak UTM lays the groundwork; you see the visitors in your analytics tool. Google Analytics 4 can be connected to Peak One; whether Peak UTM assigns these numbers to its links isn't described.

    How important is “Visitor analytics” to you?

  8. Short links and QR codes

    Partial

    Shorten long campaign links or get them into print.

    Peak One: Short links and QR codes are separate apps in Peak One. A connection to Peak UTM isn't described on the website yet.

    How important is “Short links and QR codes” to you?

Your selection

3 must-have criteria

Available in Peak One
3
Partial
0
Planned
0
Not included
0
Not yet verified
0

All your must-have criteria are available in Peak One today.

The weighting is a suggestion. Adjust it to your team; nothing is saved.

Example from marketing

One promotion, three channels, one row in the report.

  1. TriggerThe fall promotion launches via newsletter, LinkedIn, and an ad
  2. 01 · CampaignName the campaignherbstaktion, set once.
  3. 02 · Link templateLinks from the templateOne link per channel, each with its own source and medium.
  4. 03 · Link standardCheck against the standardDeviations and broken links stand out before launch.
  5. 04 · LinkUse in the channelNewsletter, post, ad.
Result: In your analytics tool, the fall promotion shows up as one campaign, broken down by newsletter, LinkedIn, and ad, instead of under five similar names.

Peak UTM

Name, check, find again.

Only what's documented on the app pages for UTM and short links.

Is this right for you?

Put in honest perspective.

Peak One is a good fit if

  • You promote campaigns across several channels and want to see them under one name in your reports.
  • Several people build campaign links and have so far written sources differently.
  • Your links currently live in a spreadsheet that's rarely up to date.

Something else fits better if

  • You only need a single link now and then. The builder above is enough for that.
  • You want to see click counts without an analytics tool. Peak UTM doesn't promise click counts of its own.
  • You need attribution across multiple touchpoints through to revenue. UTM parameters alone don't do that.

Frequently asked questions

Briefly answered.

What's the difference between this page and Peak UTM?

The builder above creates a single link in your browser. Peak UTM keeps all links on a template-based standard, assigns them to campaigns, and checks whether they follow the standard and work.

Which UTM parameters do I really need?

utm_source, utm_medium, and utm_campaign. utm_content helps when you compare variants, such as two buttons in a newsletter. utm_term is mainly meant for search ads.

Should I write UTM parameters in lowercase?

Yes, ideally throughout. Many analytics tools are case-sensitive, so “Newsletter” and “newsletter” show up as two sources. Hyphens instead of spaces keep the link readable.

Do UTM parameters belong on internal links?

No. UTM parameters are meant for links from outside to your website, such as from a newsletter, ad, or post. On internal links, many analytics tools let them overwrite the visitor's actual origin.

Does Peak UTM count clicks?

The website doesn't promise click counts. Peak UTM tags your links consistently, and you see the visitors in your analytics tool. Google Analytics 4 can be connected to Peak One.

Sources & freshness

What this page is based on.

Content last checked against the product status on October 10, 2026. What is not yet available in Peak One is labeled “Planned” or “Not included”.

Campaign links that add up in your reports.

See UTM in Peak OneView pricing