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Peak Atlas

Email marketing software for small businesses

Email marketing software, that asks more than just about the design.

Audience, consent, message, and next step decide a campaign, not the template. Here you see what matters when choosing and what Peak One documents today.

See Mail in Peak OneSee the selection guide
01

Here's what it looks like

MailExample
Fall mailing · Atelier Sommer
Subject line
Three workshop spots open in October
Message
Small groups, new dates
Link
Sign up
Audience
Past participants

Planned next

Simplified sample view with made-up data.
02

On this page

  1. 01Overview
  2. 02Selection guide
  3. 03Use
  4. 04Features
  5. 05Is it a fit?
  6. 06FAQ

Quick overview

What email marketing software does.

Email marketing software
It sends messages to people who have agreed to receive them and helps get the right message to the right audience. A newsletter tool is one part of it; email marketing software also includes consent, unsubscribes, and the question of what a campaign achieved.
Example
A seminar provider writes to past participants because the next course has open spots. The email has one message and a link to sign up, not the whole annual catalog.
Common mistakes
  • Sending every message to the whole list
  • Choosing a tool by its templates and checking consent and unsubscribing later
  • Sending mailings without a clear next step for the recipient

How you know it's time

Three characters, that the inbox is no longer enough.

  • You send customer updates from your regular inbox, with all recipients in BCC.
  • Who agreed to which message is known only to the spreadsheet that someone last updated.
  • After sending, you can't tell whether the campaign made a difference.

Selection guide

What matters in email marketing software.

Eight criteria, pre-weighted for small businesses and freelancers. For several points, the website says nothing about Peak One yet; that is shown exactly as it is.

  1. Mailing with a message and a next step

    Available in Peak One

    Subject, one clear message and a link to what the recipient should do next.

    Peak One: In Mail you draft the subject line and message and link the next step, such as a quote or an appointment selection.

    How important is “Mailings with a message and a next step” to you?

  2. Audiences instead of mailing everyone

    Partial

    Existing customers, prospects and participants get different messages.

    Peak One: You choose the audience for each mailing. How you build or segment audiences isn't described on the website yet.

    How important is “Audiences instead of mailing everyone” to you?

  3. Record consent in a traceable way

    Not yet verified

    The software should document who agreed to receive messages, when, and how, for example through double opt-in.

    Peak One: Mail is meant for people who have agreed to receive messages. How Mail records, stores, or verifies consent isn't described on the website. Clarify this in the app before deciding, and take legal questions to your data protection advisor.

    How important is “Recording consents traceably” to you?

  4. Import recipients

    Not yet verified

    Import existing lists, use sign-ups from a form or contacts from the CRM.

    Peak One: How recipients get into Mail (import, signup form, CRM) isn't described on the website yet.

    How important is “Importing recipients” to you?

  5. Unsubscribes and deliverability

    Not yet verified

    Process unsubscribes cleanly and see whether emails end up in spam.

    Peak One: The website doesn't describe a view for unsubscribes and deliverability. Check this in the app before deciding.

    How important is “Unsubscribes and deliverability” to you?

  6. Track opens and clicks

    Not yet verified

    See which mailings get read and which link gets clicks.

    Peak One: Open and click reporting isn't documented for Mail. You can tag campaign links with Peak UTM and assign visitors in your analytics tool.

    How important is “Analyzing opens and clicks” to you?

  7. Planning: what goes out next

    Available in Peak One

    Know which newsletter is next and whether it's finished.

    Peak One: An overview shows which newsletter goes out next and whether it's ready to send.

    How important is “Planning: what goes out next” to you?

  8. Keep using your existing email tool

    Available in Peak One

    If you already have a tool for campaigns, you still want to see the results next to the rest of the company.

    Peak One: Brevo, ActiveCampaign, and Klaviyo can be connected to Peak One, with campaigns and contacts or lists.

    How important is “Keeping your existing email tool” to you?

Your selection

4 must-have criteria

Available in Peak One
1
Partial
1
Planned
0
Not included
0
Not yet verified
2

Watch out for this:

  • Audiences instead of mailing everyone: You choose the audience for each mailing. How you build or segment audiences isn't described on the website yet.
  • Record consents traceably: Mail is meant for people who have agreed to receive messages. How Mail records, stores, or verifies consent isn't described on the website. Clarify this in the app before deciding, and take legal questions to your data protection advisor.
  • Adopt recipients: How recipients get into Mail (import, signup form, CRM) isn't described on the website yet.

The weighting is a suggestion. Adjust it to your team; nothing is saved.

Example from practice

A tax advisory firm, from occasion to a mailing ready to send.

  1. TriggerBefore year-end, many clients are missing documents
  2. 01 · MailingDraft mailingSubject and one message: documents by mid-December.
  3. 02 · LinkLink the next stepTo the appointment selection for the closing conversation.
  4. 03 · AudienceSet audienceExisting clients, not all contacts.
  5. 04 · OverviewPrepare sendingCheck whether the mailing is ready.
Result: Clients get a message with exactly one request and a link to the appointment. In the overview you see that this mailing goes out next.

Mail in Peak One

What's included today.

Only what's documented on the Mail app page and in the integration catalog. Consent, import, reporting, and deliverability appear in the selection guide as “Not yet documented.”

  • Available

    Mailing draft

    Subject and message, step by step instead of all in one go.

  • Available

    Link to the next step

    Offer, sign-up or appointment selection directly in the mailing.

  • Available

    Audience per mailing

    You decide who gets the mailing, instead of sending it to everyone.

  • Available

    Newsletter overview

    Which newsletter goes out next and whether it's ready.

  • Available

    Brevo, ActiveCampaign, Klaviyo

    Campaigns and contacts from your current tool, in Peak One.

Is this right for you?

Put in honest perspective.

Peak Atlas runs this page. That's why it also says when a full-featured email marketing tool is the better choice.

Peak One is a good fit if

  • You write a newsletter to customers or prospects now and then and want each one to have a clear message and a next step.
  • You want to plan mailings where your company's customers, appointments, and tasks live.
  • Getting the newsletter finished matters more to you than an elaborate design.

Something else fits better if

  • You need documented proof of consent, open and click statistics, or deliverability reports today.
  • You want automated flows, such as a welcome series or cart reminders in a shop.
  • Then stay with your email marketing tool and connect Brevo, ActiveCampaign, or Klaviyo to Peak One.

What can be connected

Your current email marketing tool.

Frequently asked questions

Briefly answered.

What's the difference between a newsletter tool and email marketing software?

A newsletter tool helps you write and send individual issues. Email marketing software also covers audiences, consent, unsubscribes, reporting, and often automated sequences. For small businesses, the first part is often enough, as long as consent and unsubscribing are handled properly.

How does Mail in Peak One handle consent?

Mail is meant for newsletters to people who have agreed to receive them. The website doesn't yet describe how Mail records or stores consent, or handles double opt-in. Check this in the app and clarify the legal requirements for your business with your data protection advisor.

What data should I be able to take with me when switching?

Recipients with proof of their consent, unsubscribes, and assignment to audiences. Without an unsubscribe list, you may end up writing to people after the switch who no longer want mail. How recipients get into Mail isn't described on the website yet.

Can I see in Mail how many recipients opened a campaign?

Open and click reporting isn't documented for Mail on the website. If you tag the links in your mailing with UTM parameters, you assign visitors to the campaign in your analytics tool.

What belongs in a good mailing?

A subject line that states the occasion, one message, and a link to what the recipient can do next. If you have several topics, it's better to write several mailings to fitting audiences.

Sources & freshness

What this page is based on.

Content last checked against the product status on October 10, 2026. What is not yet available in Peak One is labeled “Planned” or “Not included”.

Every campaign with one message, one audience, and one next step.

See Mail in Peak OneView pricing