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Email marketing for small businesses

Every newsletter with one message and one next step.

Write the subject line and message, link what your recipients can do next, and set the audience. An overview shows which newsletter goes out next and whether it's ready.

After you log in, Mail opens directly. The subject line and message of your first mailing are the first step.

MailExample
Newsletter November · Müller GmbH
Subject line
New consultation appointments in December
Message
Prepare the annual financial statements in time
Link
To the appointment selection
Audience
Existing customers

Ready to send

Simplified sample view with made-up data.

Why change anything

The newsletter has been planned for weeks but is never quite finished.

  • The draft is lying around somewhere, and nobody knows whether it can go out yet.
  • The text says a lot, but not what the recipient should do now.
  • Everyone gets the same message, even when it only concerns part of them.

Until now

  1. Collect text in a document
  2. Piece together the recipient list from different sources
  3. Check whether the draft is finished
  4. Keep postponing sending

With Mail

  1. Write the subject line and message in the mailing
  2. Set the link to the next step and the audience
  3. See in the overview which newsletter is ready

How it works

To your result in 4 steps.

  1. 01

    Draft mailing

    Start with the subject line and message of your first mailing.

  2. 02

    Link the next step

    Add a link to what your recipients can do next, for example view an offer or choose an appointment.

  3. 03

    Set audience

    Set who the mailing goes to, instead of sending every message to everyone.

  4. 04

    Prepare sending

    Check in the overview whether the newsletter is ready, and prepare sending.

What gets better

Three things Mail does for you.

One clear message per mailing

Your recipients understand at a glance what it's about and what they can do.

Each mailing connects one message with a link to what your recipients can do next.

The right recipients

Existing customers, prospects, or participants get the message that fits them.

For each mailing, you set the audience, made up of people who have agreed to receive it.

Clear what goes out next

You know which newsletter is next and whether it's already finished.

An overview of your newsletters answers exactly this question.

In everyday life

Here's how others see it.

Tax advisory

Trigger
Before the end of the year, clients should be reminded of upcoming documents.
With Mail
You write a mailing to the audience of existing clients and link the appointment selection.
Result
Clients know what's missing and choose an appointment right away.

Agency

Trigger
A new service package is ready and should become known.
With Mail
You draft a newsletter with one message and a link to the offer.
Result
Prospects land directly on the offer instead of the home page.

Seminar provider

Trigger
There are still places available for an event.
With Mail
You set past participants as the audience and link the registration.
Result
The invitation goes to people it's relevant for.

Before you start.

Who can I write to with Mail?

Mail is meant for newsletters to people who have agreed to receive them, for example customers or prospects who have signed up.

Can't I just send everyone the same message?

For each mailing, you set the audience. You'll see how to put audiences together in the app.

What belongs in a mailing?

A subject line, a clear message, and a link to what your recipients can do next. A good newsletter often needs nothing more.

Can I see which newsletter goes out next?

Yes. An overview shows you which newsletter is next and whether it's ready.

Do I have to finish the newsletter in one go?

No. You draft the mailing, set the audience, and prepare sending, step by step.

What happens when I click “Draft first newsletter”?

You’ll go to the Peak One login. The “Mail” selection and the destination page are passed along in the link. After you log in, you open this app directly. One account works for all Peak One apps.

What does Mail cost?

Features and usage limits depend on your plan. You'll find the overview on the Pricing page. Clicking “Draft first newsletter” does not start a paid subscription.

Write the newsletter that should have gone out long ago.

Start with the subject line and message, link the next step, and decide who gets it.

Draft your first newsletter