Guide · Funnel attribution
Where do leads come from?
Traceable with UTM links.
This guide shows how Peak UTM links record the source of every lead. Peak does not calculate attribution across several touchpoints today.
Which change do you want to check?
Consistent names in Peak UTM.
Where do leads come from?
Traceable with UTM links.
- 01Nom
- 02Lien
- 03Read
A real story starts with its release.
Three steps. In this order.
This guide shows how Peak UTM links record the source of every lead. Peak does not calculate attribution across several touchpoints today. Each step says what you do, in which app and how you know it is done.
This pattern shows the structure. It doesn't tell a real customer case yet.
The path to change
Three steps. In this order.
Name the campaigns
Consistent names in Peak UTM.
NomEvidence format · not filled in yetThe starting point.
In the original.Original excerptInsert the released passage here.
A / ObservationWhich concrete friction is visible in this source?A naming rule Create links
Every ad and post gets its own link.
LienEvidence format · not filled in yetOne step.
Traceable.BeforeOriginal processSource evidence requiredChangeConcrete interventionProduct view and date requiredTrackable links Source in the CRM
Every lead carries the campaign it came through.
ReadEvidence format · not filled in yetThe result.
With a yardstick.- Observation
- Not evidenced yet
- Period
- Open
- Source & release
- Pending
Without released data this statement stays open.
Leads per campaign
What can be evidenced
What can be measured.
The evidence is still pending
No measured results. Figures appear here only with real, checked data from your workspace.
The sculpture does not depict a customer.
One perspective.
With name and release.
Beyond the single case
What you take with you.
No invented numbers.
Peak names no conversion rates, customers or results that do not come from your own workspace.
Key ideaStations and handovers decided
Only with consent.
Contact data and marketing e-mails only reach people who agreed. Peak contacts nobody on its own.
Key ideaConsent and privacy checked
What this article is based on.
Editorial example with made-up sample data, no study and no customer case. Partly today: planning in the Funnel Planner and stations in Peak Pages, Forms, Booking and CRM work. The rest belongs to the Funnel Studio, which is built but not released yet.
- Checked evidence
Exact website routes of Peak Funnel; checked by tests/products/funnel-b2b.test.ts.
src/routes (website) · Peak Funnel page registry and Funnel signup link · checked 2026-10-27 - Checked evidence
Live: Funnel Planner and the building blocks Pages, Forms, Booking, Offer, CRM, Automations, UTM, Experiments, API & MCP. The Funnel Studio (canvas, agent, mobile builder) is built but not released.
Peak-Admin/peak-one main · Funnel Planner (app/w/[scope]/apps/funnel), Funnel Studio release flag FUNNEL_STUDIO_RELEASE (off), docs/prd/peak-funnel-planner-prd.md · checked 2026-10-27 - Editorial demo
Local editorial example with made-up sample data. No submission, no persistence, no network write, no customer result.
Plan your next funnel.
In the Funnel Planner you work through goal, stations and numbers and then build each station in Peak One.
Frequently asked questions
Is this available in Peak One today?
Partly. Planning and building blocks are live, the Funnel Studio is built but not released yet.
Does this page store my entries?
No. Examples and calculators run in your browser only. Nothing is stored or sent to Peak.