The technology helps sell
Without design, production planning or quality assurance there is no reliable quote. Sales is therefore always also coordination.
Industry & manufacturing
Technically convincing – and still hard to find.
Manufacturers, suppliers and production businesses sell products that need explaining to procurement, engineering and management. The path from first inquiry through drawing, sample and quote to series production is long – and time is lost at every handover.
Analyze my shop
Initial consultation – we look at inquiry handling, quote throughput and the handovers between sales and engineering.
Business model
What makes the industrial business special
Several decision-makers with different standards
Procurement looks at price and terms, engineering at feasibility, management at security of supply. One argument is rarely enough.
From one order to a series
A won part can run for years. That’s why what counts is not the individual deal but your position at the next project.
Three bottlenecks
What it typically hinges on
Inquiries fall between departments
An inquiry waits for technical clarification without anyone owning the total time. The customer experiences only the delay.
Quotes without a common foundation
Costing, markups and wording differ from one person to the next. Comparability and renegotiation suffer.
Digital visibility below the level of expertise
Products are strong, but the website and search don’t answer the questions procurement and engineering search with.
Starting points
Where we start
- 01
Make lead time visible
How long an inquiry takes to reach a quote, where it sits and who owns the pace.
- 02
Qualify inquiries before the technical work
Quantity, tolerances, deadline and framework are captured before engineering or production planning invest time.
- 03
Build quotes on shared building blocks
A uniform structure for service, framework and terms – comparable and faster to create.
- 04
Visibility for technical search terms
Align content and ads with the terms procurement and engineering actually search for.
Deliverables
What you end up with
Inquiry throughput analysis
Stations, dwell times and owners from receipt to quote.
Qualification grid
Minimum details required before engineering gets involved – and reasons for a decline.
Quote structure
Uniform building blocks for service, framework and terms.
Search channel plan
Which technical search situations are served through content and which through ads.
Documented cases
Documented cases from manufacturing and product businesses
Three projects with a manufacturer connection – each with the service provided there.
Mühle-Glashütte: new web presence for a watch manufacturer. Sporting goods manufacturer and British feel-good manufacturer: performance work in direct sales. No other services were provided there.
Three diagnostic questions
Three questions before the conversation
These answers show whether the bottleneck lies in the inquiry, the quote or visibility.
- How many days pass on average between inquiry and sent quote?
- Who decides whether an inquiry gets technically reviewed at all?
- What terms do your customers search with – and do they find you with them?
What we don’t do
What we don’t do
We don’t take on engineering, costing or quality responsibility.
- No technical design or feasibility assessment
- No commitments on order intake or series volume
Frequently asked questions
Clearly answered.
Our customers come through trade fairs and existing contacts.
That remains the main route. What matters is what happens after contact: qualification, quote throughput and follow-up.
Our products are too specialized for ads.
Possible. Then we check whether anyone is searching at all. If not, we say so and focus on process and existing customers.
How do you work with our engineering?
We describe handovers and minimum details together with those involved, instead of dictating processes from outside.
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