The landing page doesn’t match the ad
If you search for a specific problem and land on a generic page, you leave again. The page must answer the question being asked and offer exactly one next step.
Use case · Win leads
Turn interest into an inquiry that sales can work with.
A lead is more than a click: a person with a need, a way to reach them and a next step. Between ad and inquiry sit the landing page, form, response time and handover to the CRM. Leads get lost at every one of these points. This page shows which existing services close the chain.
Analyze my shop
We count inquiries, not clicks – and tell you beforehand what that takes.
The problem
There are clicks. There are no inquiries.
The form asks too much or too little
Too many fields cost inquiries, too few give sales nothing to work with. The right amount depends on the offer and the next step.
The inquiry arrives, but nobody responds quickly
An inquiry without a reply within a short time is a lost lead. The handover to the CRM and a clear owner are part of lead generation.
Approach
The chain from click to inquiry
- 01
Define what a lead is
Form, call, appointment booking or chat – we define which action counts and what information sales needs.
- 02
Tailor the landing page to one question
One page per search intent, one promise, one form. No homepage as a landing spot.
- 03
Wire up measurement and CRM handover
Every inquiry lands in the CRM with its source, so it’s visible later which search terms bring closed deals.
- 04
Set response time and ownership
Who gets in touch, and when? Without this rule, every lead source stays below its value.
Documented projects
Clicks turned into inquiries
Three projects centered on inquiries, tracking and cost per inquiry. Figures per case study, with no promise that they transfer.
All figures come from the linked case studies and refer exclusively to the projects described there.
Responsible services
These pages lead on
- Google AdsSearch ads with landing page and inquiry measurement – the most common starting point for leads.Open
- ChatGPT AdsLeads from questions asked in ChatGPT – with clear labeling.Open
- CRM optimizationSo inquiries arrive with their source and nobody gets forgotten.Open
- Pipeline analysisShows at which stage leads are lost – before more leads are bought.Open
- Sales calculatorCalculate how many inquiries your goal needs at your current close rate.Open
- Sales management playbookHow incoming inquiries are managed so they don’t get left lying around.Open
Frequently asked questions
Clearly answered.
Does Peak Atlas offer lead magnets or content marketing?
Not as a standalone service. Our lead generation runs through search ads on Google and ChatGPT, matching landing pages and the handover into CRM and sales. Content such as guides and calculators we provide on this website ourselves – as an example of what such things can look like.
What does a lead cost?
That depends on market, competition, offer and landing page, and can’t be quantified seriously in advance. We are open about how we measure cost per inquiry and steer accordingly – we don’t promise numbers.
What if I already have leads but too few closed deals?
Then lead generation is not your bottleneck. Take a look at “More closed deals” or the pipeline analysis – they cover the path from inquiry to order.
Matching services
