Peak Atlas
Perspective
E-commerceCompanies in general

Platform · E-commerce

An online store has hundreds of levers.What matters is which one moves money now.

The Path of Money shows us where and in which order we check. The seven stages show which topics and solutions your store needs along its operation.

Analyze my shopTo the Path of Money
Cut-out composition: an intact white marble bust with a calm face wearing a burgundy cloth, in front of it an open atlas with a brass compass, paper maps and walnut wood – a metaphor for a company that knows its way.

10 stations · 7 stages · 5 solution formats

Level 1 · The Path of Money – E-commerce

Ten stations. Checked backward from the result.

On the left is money your store has already earned or nearly earned; further right is additional, usually less certain demand. We check backward from payment and then prioritize with your store data by expected impact, effort and feasibility. An earlier station is not automatically more important.

  1. 01PaymentPayment default and error rate
  2. 02OrderCancellation and error rate per order
  3. 03CheckoutCheckout Completion Rate
  4. 04CartCart-to-Order Rate
  5. 05Product interestProduct Detail Page Conversion Rate
  6. 06Repeat purchaseRepeat Purchase Rate
  7. 07Customer valueAOV and contribution margin per order
  8. 08Purchase-ready demandShare of purchase-intent searches covered
  9. 09Interested visitorsCost per qualified session
  10. 10New demandNew-customer share and CAC
View all stations with dossierGoal, metric, typical problems and levers per station on the e-commerce page.

Level 2 · Seven stages

Which topics and solutions your store needs.

The stages don't replace the ten stations. They organize knowledge, tools and services along the store's operation. Each stage shows which stations it touches, and the five solution formats – only with offers that exist.

Retention

Repeat purchase, email, CRM, loyalty

Stations 06 Repeat purchase · 07 Customer value

Shop diagnostic

Where is your next euro stuck?

Choose what you observe in your store. You'll see the matching station, a possible cause and the metric we would check.

Station 04

Cart

Possible cause (Hypothesis, not a diagnosis from one click)
Shipping costs or delivery time appear too late.
Metric to check
Cart-to-Order Rate
Stage
📞 Conversion in the shop
Next step
Shop conversion
Analyze my shop

Collaboration

Two forms – the same task, with different amounts of us.

Platform means: you work with our tools and our knowledge yourself. Partnership means: our team works with you on a specific initiative. Which form fits depends on the finding – not on company size.

Two complete hands of white marble and walnut wood in a handshake, wrapped in burgundy velvet and paper – a metaphor for collaboration with a clear task and a clear result.
Task and result for each form of collaboration
TaskPlatformFree · Level 0–4 · €0 to €2,499 / monthPartnershipLevel 5–8 · €4,999 to €49,999+ / month
Find the bottleneckSales check, calculators and guides – you evaluate on your own.Findings from our team, with numbers from your company.
Define the actionTemplates, books and the Academy set the sequence.Prioritize together, one lever first – recorded in writing.
ImplementYour team implements; selective support from Level 3.We take over defined tasks or implement together with your team.
Measure and hand overYou measure with the tools provided.Before/after metrics, routines and templates – scope of handover as per the quote.

Price ranges per level, scope of services and terms are on the pricing page. We clarify which form makes sense for you in the 15-minute initial consultation.

View pricingAnalyze my shop

Receipts

Projects you can read up on.

Three case studies from three service areas – Google Ads, UX & process design, product UX. Values appear only where the case study reports them.

Cut-out composition: two white sculptural hands reach toward each other across a burgundy-and-gold bridge with a Peak Atlas motif – a metaphor for collaboration and reliable business relationships.

All case studies with starting point, approach and result: /cases

Client projects with case study

Press, networks & awards

  • Deutscher Agenturpreis
  • Handelsblatt
  • Der Mittelstand BVMW
  • Forbes Councils

More client references · since 2016 · 299 projects

View all customers →

Customers

Companies that trust us.

299 projects since 2016, from online stores to enterprise brands. A selection of current and past projects. The logos are the property of the respective brands.

All customers

As seen in

ForbesHandelsblattFrankfurter Allgemeine ZeitungSüddeutsche ZeitungFrankfurter RundschauDeutscher AgenturpreisGerman Web Awards – Official Winner 2022

Next step

Where is your store's profit stuck right now?

Pick the spot that's holding your online store back the most.

Fit

Is Peak Atlas right for your online store?

Especially worthwhile if …

  • Your shop already has real demand and should grow profitably.
  • Ads and shop may be optimized together.
  • You make decisions based on numbers and are looking for one partner for both shop and marketing.
Analyze my shop

In the end, an honest assessment – even if it's “not yet.”

Still too early if …

  • Your product hasn't been validated yet.
  • You only want the cheapest possible ads management or don't want to share any numbers.
  • Revenue matters more than profitability, and the shop or offer can't be changed.

Then a later time is usually the better investment. We'll tell you so openly in our conversation.

Ready?

Ready for the nexteuro?

Maybe it's in a shopping cart that never gets ordered. In a campaign that just needs the right matching. In a product page that loads a tick faster. The initial consultation shows you, in 15 minutes, with your numbers.

Analyze my shopView results

15 min · No obligation · With your numbers

In the end, an honest assessment of whether and where we can help.

View pricing

Active since 2016 · 299 projects